Nissan Group Reports 7.5% Drop in Q1 U.S. Sales Amid Mixed Performance

Apr 02, 2026 02:57 UTC

NIO, F, GM

Short term

Nissan Group reported a 7.5% decline in total U.S. sales for Q1 2026, while retail sales rose 9.6% as the company focused on U.S.-built vehicles.

Nissan Group's total U.S. sales for Q1 2026 dropped 7.5% year-over-year to 247,068 units.
Retail sales increased 9.6% as the company emphasized U.S.-built vehicles.
Car sales fell 37.7% to 69,813 units, while truck sales rose 14.4% to 177,255 units.
The performance reflects a strategic shift toward trucks and domestic manufacturing.

Nissan Group announced a 7.5% year-over-year decrease in total U.S. sales for the first quarter of 2026, with 247,068 units sold. Despite the overall decline, retail sales increased by 9.6%, driven by a disciplined strategy and a focus on U.S.-built vehicles. Total car sales for the quarter fell to 69,813 units, a 37.7% drop from the previous year's 112,078 units. In contrast, truck sales rose to 177,255 units, marking a 14.4% year-over-year increase from 155,007 units. The mixed performance highlights the company's shift in focus toward trucks and U.S.-manufactured models. The automotive sector is closely watching how Nissan's strategy impacts its market position, particularly in light of competitive pressures from other automakers.