Phia founders say some of their earliest hires came from their DMs—here's the 3-sentence pitch that gets their attention

Phoebe Gates and Sophia Kianni, co-founders of AI-powered shopping agent Phia, say they've found some of their earliest hires via their social media inboxes..

• Related Stories In today'stough hiring market, job seekers are trying everythingto get noticedby hiring managers, including sending prospective bosses a direct message to kick things off
• It could work, as long as you go about it the right way
• A good self-pitch has gotten the attention of Phoebe Gates and Sophia Kianni, co-founders of the buzzy AI-powered shopping agent Phia, who said they've made some of their earliest hires from their own Instagram and LinkedIn inboxes