Ferrero Group to Acquire Brazil's Bold Snacks in Push for High-Protein Snacks

Mar 18, 2026 16:43 UTC

KHC, MKC, SJM, CL=F

Medium term

Ferrero Group has agreed to acquire Brazil-based Bold Snacks, expanding its presence in the high-protein snack category and strengthening its footprint in Latin America’s growing health and wellness market.

Ferrero Group agreed to acquire Brazil’s Bold Snacks
Bold Snacks produces high-protein snack bars
Acquisition supports Ferrero’s expansion in Latin America
Part of Ferrero’s strategy to diversify beyond confectionery
No financial details were disclosed
Signals broader trend in consumer staples toward wellness products

Ferrero Group, the global confectionery giant behind Nutella and Tic Tac, has entered into an agreement to acquire Bold Snacks, a Brazilian manufacturer of protein bars. The move marks a strategic step in Ferrero’s efforts to diversify its product portfolio beyond traditional sweets and into the fast-growing health-focused snack segment. Bold Snacks will help Ferrero deepen its reach in Latin America, a region experiencing rising consumer demand for nutritious, high-protein alternatives. While financial terms of the transaction were not disclosed, the acquisition underscores a broader trend of consumer staples companies investing in functional and wellness-oriented products. The deal is expected to enhance Ferrero’s innovation pipeline and support long-term margin expansion. The transaction could also influence peer activity within the food and beverage sector as companies seek to adapt to evolving dietary preferences.