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AMZN vs PRPL

AMZN
Amazon.com, Inc.
BULLISH
Price
$221.25
Market Cap
$2.38T
Sector
Consumer Cyclical
AI Confidence
82%
PRPL
Purple Innovation, Inc.
BEARISH
Price
$0.63
Market Cap
$68.3M
Sector
Consumer Cyclical
AI Confidence
95%

Valuation

P/E Ratio
AMZN
29.86
PRPL
--
Forward P/E
AMZN
23.55
PRPL
-3.96
P/B Ratio
AMZN
5.78
PRPL
-2.3
P/S Ratio
AMZN
3.31
PRPL
0.15
EV/EBITDA
AMZN
16.68
PRPL
-20.39

Profitability

Gross Margin
AMZN
50.29%
PRPL
40.44%
Operating Margin
AMZN
10.53%
PRPL
-1.55%
Profit Margin
AMZN
10.83%
PRPL
-10.97%
ROE
AMZN
22.29%
PRPL
--
ROA
AMZN
6.93%
PRPL
-6.34%

Growth

Revenue Growth
AMZN
13.6%
PRPL
9.1%
Earnings Growth
AMZN
5.0%
PRPL
--

Financial Health

Debt/Equity
AMZN
0.43
PRPL
--
Current Ratio
AMZN
1.05
PRPL
1.35
Quick Ratio
AMZN
0.84
PRPL
0.65

Dividends

Dividend Yield
AMZN
--
PRPL
--
Payout Ratio
AMZN
0.0%
PRPL
0.0%

AI Verdict

AMZN BULLISH

Amazon exhibits a stable financial foundation with a Piotroski F-Score of 6/9 and a healthy Debt/Equity ratio of 0.43. While the current price of $221.25 represents a significant premium over the Graham Number ($79.92) and Intrinsic Value ($107.45), this is typical for a high-growth dominant player in the internet retail and cloud space. Strong revenue growth (13.6%) and a superior ROE (22.29%) compared to the sector average (4.42%) justify the valuation premium. Despite bearish insider selling, the strong analyst consensus and consistent earnings beat history support a positive long-term outlook.

Strengths
Strong revenue growth of 13.6% YoY, outperforming sector average
Exceptional ROE of 22.29% compared to sector average of 4.42%
Conservative leverage with a Debt/Equity ratio of 0.43
Risks
Significant valuation gap between current price and deterministic intrinsic value
Bearish insider sentiment with consistent selling by the CEO and officers
Tight liquidity indicated by a Current Ratio of 1.05 and Quick Ratio of 0.84
PRPL BEARISH

The company is in severe financial distress, evidenced by a critical Piotroski F-Score of 1/9 and a negative Price-to-Book ratio of -2.30, indicating negative shareholders' equity. While the company has maintained a healthy gross margin of 40.44% and modest revenue growth of 9.10%, these are overshadowed by consistent net losses and a catastrophic 5-year price decline of 98.2%. The lack of a Graham Number or Intrinsic Value calculation is a direct result of the company's negative earnings and equity. Overall, the deterministic health scores signal a high risk of insolvency.

Strengths
Healthy gross margin of 40.44%
Positive year-over-year revenue growth of 9.10%
Recent trend of beating quarterly earnings estimates (3 of last 4)
Risks
Negative shareholders' equity (P/B of -2.30) indicating insolvency risk
Severe financial instability as indicated by a Piotroski F-Score of 1/9
Chronic negative profit margins (-10.97%)

Compare Another Pair

AMZN vs PRPL: Head-to-Head Comparison

This page compares Amazon.com, Inc. (AMZN) and Purple Innovation, Inc. (PRPL) across key fundamental metrics including valuation ratios, profitability margins, growth rates, financial health indicators, and dividend metrics. Each metric highlights the better-performing stock so you can quickly identify relative strengths and weaknesses.

Our AI engine independently analyzes each company's financials, competitive position, and market conditions to produce a verdict (Bullish, Neutral, or Bearish) along with key strengths and risks. Use this comparison alongside your own research to make informed investment decisions.

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