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BRAG vs HCHL

BRAG
Bragg Gaming Group Inc.
BEARISH
Price
$1.70
Market Cap
$43.3M
Sector
Consumer Cyclical
AI Confidence
88%
HCHL
Happy City Holdings Limited
BEARISH
Price
$1.58
Market Cap
$47.0M
Sector
Consumer Cyclical
AI Confidence
95%

Valuation

P/E Ratio
BRAG
--
HCHL
--
Forward P/E
BRAG
-36.83
HCHL
--
P/B Ratio
BRAG
0.59
HCHL
13.74
P/S Ratio
BRAG
0.41
HCHL
6.92
EV/EBITDA
BRAG
-9.21
HCHL
-18.75

Profitability

Gross Margin
BRAG
55.37%
HCHL
12.6%
Operating Margin
BRAG
-2.95%
HCHL
-101.62%
Profit Margin
BRAG
-7.06%
HCHL
-35.73%
ROE
BRAG
-11.07%
HCHL
-173.01%
ROA
BRAG
-3.48%
HCHL
-18.96%

Growth

Revenue Growth
BRAG
2.4%
HCHL
-45.7%
Earnings Growth
BRAG
--
HCHL
--

Financial Health

Debt/Equity
BRAG
0.11
HCHL
2.08
Current Ratio
BRAG
1.05
HCHL
0.83
Quick Ratio
BRAG
0.89
HCHL
0.75

Dividends

Dividend Yield
BRAG
--
HCHL
--
Payout Ratio
BRAG
0.0%
HCHL
0.0%

AI Verdict

BRAG BEARISH

BRAG exhibits severe financial distress signals, with a Piotroski F-Score of 2/9 indicating weak operational and financial health. The absence of an Altman Z-Score and persistent negative profitability—evidenced by a -7.06% profit margin and -11.07% ROE—underscore deteriorating fundamentals. Despite a low Price/Sales of 0.41 and Price/Book of 0.59, the company's earnings are deeply negative, with a forward P/E of -36.83 and a -800% YoY EPS decline. The stock has underperformed dramatically over multiple years, with a 5Y return of -90.6%, and analysts' target price of $7.97 appears disconnected from current reality. Insider activity is neutral, and the company shows no dividend strength.

Strengths
Low Price/Sales ratio (0.41) suggests potential undervaluation on revenue basis
Low Price/Book ratio (0.59) indicates trading below book value
Debt/Equity ratio of 0.11 reflects conservative leverage
Risks
Piotroski F-Score of 2/9 signals extreme financial weakness and poor operational performance
Persistent negative earnings and declining profitability (ROE: -11.07%, ROA: -3.48%)
Forward P/E of -36.83 and -800% YoY EPS growth indicate severe earnings contraction
HCHL BEARISH

HCHL exhibits severe financial distress, anchored by a weak Piotroski F-Score of 3/9 and a lack of positive earnings. The company is experiencing a collapse in top-line growth with revenue declining 45.70% YoY, coupled with a disastrous operating margin of -101.62%. With a current ratio of 0.83 and a high Debt/Equity ratio of 2.08, the company faces significant liquidity and solvency risks. The valuation is unjustifiable, trading at a Price/Book of 13.74 despite negative ROE and ROA.

Strengths
Positive gross margin (12.60%) indicating basic product viability
Recent short-term price recovery (+51.9% in 1 month)
Micro-cap size allows for high volatility spikes
Risks
Severe revenue contraction (-45.70% YoY)
Critical liquidity risk with Current Ratio below 1.0 (0.83)
Extreme operational inefficiency (Operating Margin -101.62%)

Compare Another Pair

BRAG vs HCHL: Head-to-Head Comparison

This page compares Bragg Gaming Group Inc. (BRAG) and Happy City Holdings Limited (HCHL) across key fundamental metrics including valuation ratios, profitability margins, growth rates, financial health indicators, and dividend metrics. Each metric highlights the better-performing stock so you can quickly identify relative strengths and weaknesses.

Our AI engine independently analyzes each company's financials, competitive position, and market conditions to produce a verdict (Bullish, Neutral, or Bearish) along with key strengths and risks. Use this comparison alongside your own research to make informed investment decisions.

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