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GOOGL vs MAX

GOOGL
Alphabet Inc.
BULLISH
Price
$349.78
Market Cap
$4.23T
Sector
Communication Services
AI Confidence
85%
MAX
MediaAlpha, Inc.
NEUTRAL
Price
$10.00
Market Cap
$551.7M
Sector
Communication Services
AI Confidence
80%

Valuation

P/E Ratio
GOOGL
32.36
MAX
25.64
Forward P/E
GOOGL
25.86
MAX
6.6
P/B Ratio
GOOGL
10.18
MAX
135.13
P/S Ratio
GOOGL
10.5
MAX
0.5
EV/EBITDA
GOOGL
27.78
MAX
7.84

Profitability

Gross Margin
GOOGL
59.65%
MAX
15.04%
Operating Margin
GOOGL
31.57%
MAX
7.68%
Profit Margin
GOOGL
32.81%
MAX
2.3%
ROE
GOOGL
35.7%
MAX
--
ROA
GOOGL
15.43%
MAX
15.07%

Growth

Revenue Growth
GOOGL
18.0%
MAX
-3.2%
Earnings Growth
GOOGL
31.1%
MAX
1412.2%

Financial Health

Debt/Equity
GOOGL
0.16
MAX
--
Current Ratio
GOOGL
2.0
MAX
1.18
Quick Ratio
GOOGL
1.85
MAX
1.15

Dividends

Dividend Yield
GOOGL
0.24%
MAX
--
Payout Ratio
GOOGL
7.68%
MAX
0.0%

AI Verdict

GOOGL BULLISH

Alphabet exhibits a stable financial profile with a Piotroski F-Score of 4/9 and a very low Debt/Equity ratio of 0.16. While the stock trades at a significant premium to its Graham Number ($91.41) and slightly above its growth-based intrinsic value ($318.9), this is justified by exceptional profitability (32.81% profit margin) and robust earnings growth of 31.1% YoY. Despite bearish technical trends and minor insider selling, the strong analyst consensus and consistent earnings beats support a positive long-term outlook.

Strengths
Exceptional profitability with a 32.81% profit margin and 35.71% ROE
Very strong balance sheet with low Debt/Equity (0.16) and healthy Current Ratio (2.00)
Robust growth trajectory with 31.1% YoY earnings growth
Risks
Valuation premium: Current price ($349.78) exceeds growth-based intrinsic value ($318.9)
High PEG ratio (2.36) suggests the stock may be overvalued relative to growth
Bearish technical trend (10/100) indicating short-term price pressure
MAX NEUTRAL

MediaAlpha (MAX) presents a contradictory profile: a strong Piotroski F-Score of 7/9 indicates robust operational health, yet the Graham Number ($0.81) suggests extreme overvaluation relative to book value. While the company is delivering massive earnings surprises and boasts an attractive Forward P/E of 6.60, the negative YoY revenue growth (-3.20%) and aggressive insider selling create significant headwinds. The stock is currently trading near its growth-based intrinsic value of $11.51, but lacks technical momentum and insider support.

Strengths
Strong Piotroski F-Score (7/9) indicating improving financial health
Exceptional earnings beat track record (4/4 last 4 quarters)
Very attractive Forward P/E ratio of 6.60
Risks
Negative YoY revenue growth (-3.20%) indicating a potential stagnation in top-line scale
Extremely high Price-to-Book ratio (135.14) suggesting minimal tangible asset backing
Heavy insider selling with 14 sell transactions and 0 buys in the last 6 months

Compare Another Pair

GOOGL vs MAX: Head-to-Head Comparison

This page compares Alphabet Inc. (GOOGL) and MediaAlpha, Inc. (MAX) across key fundamental metrics including valuation ratios, profitability margins, growth rates, financial health indicators, and dividend metrics. Each metric highlights the better-performing stock so you can quickly identify relative strengths and weaknesses.

Our AI engine independently analyzes each company's financials, competitive position, and market conditions to produce a verdict (Bullish, Neutral, or Bearish) along with key strengths and risks. Use this comparison alongside your own research to make informed investment decisions.

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