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GPRO vs REKR

GPRO
GoPro, Inc.
BEARISH
Price
$0.77
Market Cap
$126.0M
Sector
Technology
AI Confidence
95%
REKR
Rekor Systems, Inc.
BEARISH
Price
$0.89
Market Cap
$121.6M
Sector
Technology
AI Confidence
95%

Valuation

P/E Ratio
GPRO
--
REKR
--
Forward P/E
GPRO
15.35
REKR
-14.84
P/B Ratio
GPRO
1.63
REKR
2.84
P/S Ratio
GPRO
0.19
REKR
2.51
EV/EBITDA
GPRO
-3.09
REKR
-7.14

Profitability

Gross Margin
GPRO
33.64%
REKR
55.87%
Operating Margin
GPRO
-3.23%
REKR
-25.91%
Profit Margin
GPRO
-14.35%
REKR
-64.93%
ROE
GPRO
-81.92%
REKR
-81.7%
ROA
GPRO
-7.56%
REKR
-18.71%

Growth

Revenue Growth
GPRO
0.4%
REKR
-4.4%
Earnings Growth
GPRO
--
REKR
--

Financial Health

Debt/Equity
GPRO
1.09
REKR
0.69
Current Ratio
GPRO
0.91
REKR
1.06
Quick Ratio
GPRO
0.52
REKR
0.87

Dividends

Dividend Yield
GPRO
--
REKR
--
Payout Ratio
GPRO
0.0%
REKR
0.0%

AI Verdict

GPRO BEARISH

GoPro exhibits severe financial distress, highlighted by a critical Piotroski F-Score of 1/9 and a lack of a viable Altman Z-Score. The company is struggling with stagnant revenue growth (0.40% YoY), negative profitability (ROE of -81.92%), and a liquidity crisis evidenced by a Quick Ratio of 0.52. With a 5-year price collapse of 93.5% and a consistent track record of missing earnings estimates (0/4 beats in the last year), the fundamental outlook is bleak.

Strengths
Positive gross margin of 33.64%
Extremely low Price-to-Sales ratio (0.19)
Single analyst target price ($1.30) suggests potential upside from current levels
Risks
Severe liquidity risk with a Current Ratio below 1.0 (0.91)
Critical financial health failure (Piotroski 1/9)
Stagnant top-line growth (0.40% YoY) indicating market saturation or loss of relevance
REKR BEARISH

REKR exhibits severe financial distress, anchored by a critical Piotroski F-Score of 1/9 and a complete absence of positive earnings. The company is suffering from negative revenue growth (-4.40% YoY) and deep negative profit margins (-64.93%), indicating an inability to scale its software infrastructure business profitably. With a 5-year price collapse of 95.5% and a consistent track record of missing earnings estimates, the stock is currently a speculative vehicle rather than a fundamental investment. The lack of a Graham Number or Intrinsic Value further confirms the absence of a fundamental valuation floor.

Strengths
Positive gross margin of 55.87% suggests a viable core product
Debt/Equity ratio of 0.69 is relatively moderate for the sector
Current ratio of 1.06 indicates barely sufficient short-term liquidity
Risks
Extreme financial weakness indicated by Piotroski F-Score of 1/9
Negative revenue growth (-4.40% YoY) suggests loss of market share or demand
Chronic earnings misses (only 1 beat in the last 4 quarters)

Compare Another Pair

GPRO vs REKR: Head-to-Head Comparison

This page compares GoPro, Inc. (GPRO) and Rekor Systems, Inc. (REKR) across key fundamental metrics including valuation ratios, profitability margins, growth rates, financial health indicators, and dividend metrics. Each metric highlights the better-performing stock so you can quickly identify relative strengths and weaknesses.

Our AI engine independently analyzes each company's financials, competitive position, and market conditions to produce a verdict (Bullish, Neutral, or Bearish) along with key strengths and risks. Use this comparison alongside your own research to make informed investment decisions.

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