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GTN vs MAX

GTN
Gray Media, Inc.
BEARISH
Price
$5.66
Market Cap
$581.7M
Sector
Communication Services
AI Confidence
85%
MAX
MediaAlpha, Inc.
NEUTRAL
Price
$10.00
Market Cap
$551.7M
Sector
Communication Services
AI Confidence
80%

Valuation

P/E Ratio
GTN
--
MAX
25.64
Forward P/E
GTN
33.29
MAX
6.6
P/B Ratio
GTN
0.25
MAX
135.13
P/S Ratio
GTN
0.19
MAX
0.5
EV/EBITDA
GTN
10.27
MAX
7.84

Profitability

Gross Margin
GTN
24.59%
MAX
15.04%
Operating Margin
GTN
14.65%
MAX
7.68%
Profit Margin
GTN
-2.75%
MAX
2.3%
ROE
GTN
-2.96%
MAX
--
ROA
GTN
2.45%
MAX
15.07%

Growth

Revenue Growth
GTN
-24.2%
MAX
-3.2%
Earnings Growth
GTN
--
MAX
1412.2%

Financial Health

Debt/Equity
GTN
2.07
MAX
--
Current Ratio
GTN
1.27
MAX
1.18
Quick Ratio
GTN
1.12
MAX
1.15

Dividends

Dividend Yield
GTN
5.65%
MAX
--
Payout Ratio
GTN
74.42%
MAX
0.0%

AI Verdict

GTN BEARISH

GTN exhibits severe fundamental weakness, highlighted by a Piotroski F-Score of 2/9, indicating poor financial health and deteriorating operational efficiency. While the stock trades at a deep discount to book value (P/B 0.25) and shows recent short-term price momentum, this is contradicted by a significant YoY revenue decline of 24.20% and negative profit margins. The disconnect between the bullish 1-year price return and the bearish deterministic scorecard suggests a potential value trap. High leverage (Debt/Equity 2.07) and volatile earnings further compound the risk profile.

Strengths
Extremely low Price-to-Book ratio (0.25)
Very low Price-to-Sales ratio (0.19)
Positive operating margin (14.65%) despite negative net profit
Risks
Critical Piotroski F-Score (2/9) signaling financial distress
Severe revenue contraction (-24.20% YoY)
High leverage with Debt/Equity ratio of 2.07
MAX NEUTRAL

MediaAlpha (MAX) presents a contradictory profile: a strong Piotroski F-Score of 7/9 indicates robust operational health, yet the Graham Number ($0.81) suggests extreme overvaluation relative to book value. While the company is delivering massive earnings surprises and boasts an attractive Forward P/E of 6.60, the negative YoY revenue growth (-3.20%) and aggressive insider selling create significant headwinds. The stock is currently trading near its growth-based intrinsic value of $11.51, but lacks technical momentum and insider support.

Strengths
Strong Piotroski F-Score (7/9) indicating improving financial health
Exceptional earnings beat track record (4/4 last 4 quarters)
Very attractive Forward P/E ratio of 6.60
Risks
Negative YoY revenue growth (-3.20%) indicating a potential stagnation in top-line scale
Extremely high Price-to-Book ratio (135.14) suggesting minimal tangible asset backing
Heavy insider selling with 14 sell transactions and 0 buys in the last 6 months

Compare Another Pair

GTN vs MAX: Head-to-Head Comparison

This page compares Gray Media, Inc. (GTN) and MediaAlpha, Inc. (MAX) across key fundamental metrics including valuation ratios, profitability margins, growth rates, financial health indicators, and dividend metrics. Each metric highlights the better-performing stock so you can quickly identify relative strengths and weaknesses.

Our AI engine independently analyzes each company's financials, competitive position, and market conditions to produce a verdict (Bullish, Neutral, or Bearish) along with key strengths and risks. Use this comparison alongside your own research to make informed investment decisions.

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