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KO vs NUS

KO
The Coca-Cola Company
BEARISH
Price
$75.44
Market Cap
$324.71B
Sector
Consumer Defensive
AI Confidence
85%
NUS
Nu Skin Enterprises, Inc.
NEUTRAL
Price
$7.30
Market Cap
$359.0M
Sector
Consumer Defensive
AI Confidence
85%

Valuation

P/E Ratio
KO
24.82
NUS
2.3
Forward P/E
KO
21.85
NUS
5.57
P/B Ratio
KO
10.09
NUS
0.44
P/S Ratio
KO
6.77
NUS
0.24
EV/EBITDA
KO
22.31
NUS
2.92

Profitability

Gross Margin
KO
61.63%
NUS
69.45%
Operating Margin
KO
24.66%
NUS
6.28%
Profit Margin
KO
27.34%
NUS
10.79%
ROE
KO
43.32%
NUS
22.0%
ROA
KO
9.15%
NUS
3.95%

Growth

Revenue Growth
KO
2.4%
NUS
-16.9%
Earnings Growth
KO
3.6%
NUS
--

Financial Health

Debt/Equity
KO
1.4
NUS
0.38
Current Ratio
KO
1.46
NUS
2.08
Quick Ratio
KO
0.89
NUS
1.07

Dividends

Dividend Yield
KO
2.73%
NUS
3.29%
Payout Ratio
KO
67.11%
NUS
7.55%

AI Verdict

KO BEARISH

KO exhibits a significant disconnect between its current market price ($75.44) and its deterministic value markers, with a Piotroski F-Score of 3/9 indicating weak financial health trends. The stock trades at a massive premium to both its Graham Number ($22.43) and Intrinsic Value ($37.08), while a PEG ratio of 3.95 suggests severe overvaluation relative to its stagnant growth. Despite strong historical earnings beats and high ROE, the combination of bearish insider selling and a 0/100 technical trend signals a lack of immediate catalyst for upside.

Strengths
Exceptional Return on Equity (ROE) of 43.32%
Strong profit margins (27.34%) and gross margins (61.63%)
Consistent track record of beating earnings estimates over 25 quarters
Risks
Severe overvaluation relative to Graham and Intrinsic value models
Weak operational health trend as indicated by a Piotroski F-Score of 3/9
Stagnant revenue growth (2.40% YoY) failing to justify the P/E multiple
NUS NEUTRAL

NUS presents a classic 'value trap' profile, characterized by a weak Piotroski F-Score of 3/9 and a bearish technical trend of 0/100. While the company is trading at a massive discount to its Graham Number ($34.57) and Intrinsic Value ($22.26), this is offset by a severe revenue contraction of -16.90% YoY. The balance sheet remains healthy with low debt (D/E 0.38) and strong liquidity, but the operational decay suggests the market is pricing in a permanent decline in the business model.

Strengths
Extremely low valuation (P/E 2.30, P/B 0.44)
Strong gross margins (69.45%)
Healthy liquidity with a Current Ratio of 2.08
Risks
Significant revenue decline (-16.90% YoY)
Weak operational health (Piotroski F-Score 3/9)
Severe long-term price erosion (-83.6% over 5 years)

Compare Another Pair

KO vs NUS: Head-to-Head Comparison

This page compares The Coca-Cola Company (KO) and Nu Skin Enterprises, Inc. (NUS) across key fundamental metrics including valuation ratios, profitability margins, growth rates, financial health indicators, and dividend metrics. Each metric highlights the better-performing stock so you can quickly identify relative strengths and weaknesses.

Our AI engine independently analyzes each company's financials, competitive position, and market conditions to produce a verdict (Bullish, Neutral, or Bearish) along with key strengths and risks. Use this comparison alongside your own research to make informed investment decisions.

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