AREB American Rebel Holdings, Inc. - Fundamental Analysis
BEARISH
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AREB Stock | Fundamental Analysis & Investment Insights
NASDAQ
Consumer Cyclical
Footwear & Accessories
Current Price
Live
$0.39
52W High
$875.0
52W Low
$0.29
At a glance
Key valuation, profitability, growth, and risk metrics.
Updated Jan 24, 2026
Market cap
$3.35M
P/E
0.0
ROE
N/A
Profit margin
N/A
Debt/Equity
6.66
Dividend yield
N/A
AI Analysis
Powered by advanced machine learning algorithms
Confidence Score
95%
Analysis Accuracy
The Advanced Deterministic Scorecard reveals a critically weak financial profile with a Piotroski F-Score of just 1/9, indicating severe financial distress. The company exhibits negative gross and operating margins, an extremely high debt/equity ratio of 6.66, and a dangerously low current ratio of 0.34, suggesting imminent liquidity risk. Despite a current price of $0.39 far below the Graham Number of $243.69, the business fundamentals show no credible path to value realization. Historical performance confirms total value destruction, with a 100% decline over 1Y, 3Y, and 5Y periods, and a catastrophic earnings miss of -3500% in its sole reported quarter.
Key Strengths
Current stock price ($0.39) is significantly below Graham Number ($243.69), creating a theoretical margin of safety
Price/Sales ratio of 0.37 is below sector average of 0.88, suggesting potential undervaluation on revenue basis
Insider sentiment score of 40/100 indicates no extreme selling pressure from insiders
Low Price/Book ratio of 0.06 may attract deep value or distressed asset investors
Sector exposure to Consumer Cyclical may offer long-term recovery potential if macro conditions improve
Key Risks
Piotroski F-Score of 1/9 indicates critical financial weakness and high risk of failure
Debt/Equity ratio of 6.66 is more than 4x the sector average (1.59), signaling extreme leverage risk
Negative gross margin (-4.81%) and operating margin (-196.01%) show core business is unprofitable and deteriorating
Current ratio of 0.34 and quick ratio of 0.05 indicate severe liquidity crisis and inability to meet short-term obligations
Total revenue decline of -19.70% YoY and 100% price decline over multiple timeframes confirm sustained value erosion
AI Fair Value Estimate
Based on comprehensive analysis
$0.45
+16.9% above current price
Performance Snowflake
Multi-dimensional analysis across 5 key categories
Overall
11
Weak
35
8
5
6
0
AI Verdict
Extremely high-risk investment with near-term distress indicators and no evidence of recovery
Key drivers: Piotroski F-Score of 1, Negative profitability across all margins, Extreme leverage (Debt/Equity = 6.66), Liquidity ratios below 1.0, 100% price decline over multiple horizons
Confidence
96%
Value
35/100
Ref P/E, PEG, Graham Number
Positives
- Price/Sales of 0.37 below sector average (0.88)
- Price/Book of 0.06 suggests asset-based floor
Watchpoints
- P/E of 0.00 due to losses, not strength
- No meaningful cash flows or earnings to support valuation
- EV/EBITDA and other multiples unavailable due to negative fundamentals
Future
8/100
Ref Growth rates
Positives
No standout positives identified.
Watchpoints
- Revenue growth YoY: -19.70%
- No analyst coverage or target prices available
- No visibility on earnings or revenue recovery
Past
5/100
Ref Historical trends
Positives
No standout positives identified.
Watchpoints
- 5Y, 3Y, 1Y price changes all -100.0%
- 6M change: -98.6%, 1M: -55.8%
- Single quarter earnings surprise: -3500.0%
Health
6/100
Ref Altman Z-Score, Piotroski F-Score
Positives
No standout positives identified.
Watchpoints
- Piotroski F-Score: 1/9 (critical weakness)
- ROA: -48.65%
- Current Ratio: 0.34, Quick Ratio: 0.05
- Debt/Equity: 6.66 (extremely high)
Dividend
0/100
Ref Yield, Payout
Positives
No standout positives identified.
Watchpoints
- Dividend Strength: 0/100
- No dividend yield or payout history
Stock Price & Analyst Targets
Real-time price movements and analyst price targets
Current Price
$0.39
Multi-Horizon Performance vs Peers
Price momentum across 5Y → 1W horizons for AREB and closest competitors.
Updated 2026-01-23
| Company | 5Y | 3Y | 1Y | 6M | 1M | 1W |
|---|---|---|---|---|---|---|
|
AREB
American Rebel Holdings, Inc.
Primary
|
-100.0% | -100.0% | -100.0% | -98.6% | -55.8% | -23.6% |
|
ATER
Aterian, Inc.
Peer
|
-99.8% | -95.3% | -66.0% | -44.6% | +8.5% | -2.3% |
|
AZI
Autozi Internet Technology (Global) Ltd.
Peer
|
-97.9% | -97.9% | -93.1% | -79.2% | -24.1% | -8.8% |
|
ARKR
Ark Restaurants Corp.
Peer
|
-60.0% | -61.9% | -35.2% | -2.0% | -0.4% | -0.3% |
|
BIRD
Allbirds, Inc.
Peer
|
-99.3% | -92.3% | -34.9% | -62.4% | +1.7% | +2.0% |
Positive values indicate cumulative gains over the specified period. Comparables pulled from the same sector to highlight whether momentum is stock-specific or industry-wide.
Historical Performance Trends
Long-term financial metrics and growth patterns
Revenue & Net Income
Profit & Operating Margins
Return on Equity (ROE)
Quarterly Revenue Growth
Historical data shows last 12 quarters (3 years)
Valuation Metrics
Key valuation ratios and pricing indicators
P/E Ratio
0.0
Forward P/E
12.83
PEG Ratio
N/A
P/B Ratio
0.06
P/S Ratio
0.37
EV/Revenue
2.68
EV/EBITDA
-1.55
Market Cap
$3.35M
Profitability
Profit margins and return metrics
Profit Margin
N/A
Operating Margin
-196.01%
Gross Margin
-4.81%
ROE
N/A
ROA
-48.65%
Growth
Revenue and earnings growth rates
Revenue Growth
-19.7%
Earnings Growth
N/A
Q/Q Revenue Growth
N/A
Q/Q Earnings Growth
N/A
Financial Health
Balance sheet strength and liquidity metrics
Debt/Equity
6.66
High debt
Current Ratio
0.34
Weak
Quick Ratio
0.05
Poor
Cash/Share
$0.12
Quarterly Earnings History
EPS performance vs analyst estimates
2022-11-14
$-40500.0
-3500.0% surprise
Consumer Cyclical Sector Comparison
Comparing AREB against 94 companies in the Consumer Cyclical sector
(5 bullish, 50 neutral, 39 bearish)
P/E Ratio
0.0
This Stock
vs
42.66
Sector Avg
-100.0%
(Discount)
Debt to Equity
6.66
This Stock
vs
1.65
Sector Avg
+304.1%
(Higher)
Revenue Growth
-19.7%
This Stock
vs
7.63%
Sector Avg
-358.3%
(Slower)
Current Ratio
0.34
This Stock
vs
1.87
Sector Avg
-81.9%
(Weaker)
Similar Companies
Peer comparison within the same industry
| Company | AI Rating | Market Cap | P/E | ROE | Profit Margin | Price | |
|---|---|---|---|---|---|---|---|
|
AREB
American Rebel Holdings, Inc.
|
BEARISH | $3.35M | 0.0 | -% | -% | $0.39 | |
|
ATER
Aterian, Inc.
|
BEARISH | $7.56M | - | -46.3% | -15.7% | $0.75 | |
|
AZI
Autozi Internet Technology...
|
BEARISH | $10.42M | 0.14 | -% | -7.4% | $2.8 | |
|
ARKR
Ark Restaurants Corp.
|
BEARISH | $24.92M | - | -32.2% | -8.5% | $6.91 | |
|
BIRD
Allbirds, Inc.
|
BEARISH | $34.0M | - | -93.0% | -51.9% | $4.14 |
Past News Coverage
Recent headlines mentioning AREB from our newsroom.
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No matching news yet.