BKNG Booking Holdings Inc. - Fundamental Analysis
At a glance
Key valuation, profitability, growth, and risk metrics.
AI Analysis
Powered by advanced machine learning algorithms
Key Strengths
Key Risks
Performance Snowflake
Multi-dimensional analysis across 5 key categories
Rule-based valuation fallback.
- P/B of -34.4 keeps valuation grounded.
- Premium 32.8x trailing earnings multiple.
Rule-based growth outlook.
- Insufficient data for clear positives.
Historical performance + price trend: Shares moved +142.7% over 5Y and +2.3% over 1Y.
- Healthy profit margin of 19.4%.
Balance sheet & liquidity snapshot.
- Insufficient data for clear positives.
Dividend policy fallback.
- Insufficient data for clear positives.
Stock Price & Analyst Targets
Real-time price movements and analyst price targets
Multi-Horizon Performance vs Peers
Price momentum across 5Y → 1W horizons for BKNG and closest competitors.
| Company | 5Y | 3Y | 1Y | 6M | 1M | 1W |
|---|---|---|---|---|---|---|
|
BKNG
Booking Holdings Inc.
Primary
|
+142.7% | +155.8% | +2.3% | -4.7% | -0.7% | +2.2% |
|
LOW
Lowe's Companies, Inc.
Peer
|
+54.3% | +15.8% | -14.0% | -1.7% | -5.2% | -2.3% |
|
NKE
NIKE, Inc.
Peer
|
-47.3% | -36.8% | -13.3% | +2.9% | -6.3% | +5.0% |
|
ORLY
O'Reilly Automotive, Inc.
Peer
|
+221.3% | +79.6% | +21.0% | +7.3% | -3.2% | +1.8% |
|
MAR
Marriott International, Inc.
Peer
|
+138.8% | +82.0% | +2.3% | +5.1% | +7.3% | -1.9% |
Positive values indicate cumulative gains over the specified period. Comparables pulled from the same sector to highlight whether momentum is stock-specific or industry-wide.
Historical Performance Trends
Long-term financial metrics and growth patterns
Revenue & Net Income
Profit & Operating Margins
Return on Equity (ROE)
Quarterly Revenue Growth
Valuation Metrics
Key valuation ratios and pricing indicators
Profitability
Profit margins and return metrics
Growth
Revenue and earnings growth rates
Financial Health
Balance sheet strength and liquidity metrics
Quarterly Earnings History
EPS performance vs analyst estimates
Consumer Cyclical Sector Comparison
Similar Companies
Peer comparison within the same industry
| Company | AI Rating | Market Cap | P/E | ROE | Profit Margin | Price | |
|---|---|---|---|---|---|---|---|
|
BKNG
Booking Holdings Inc.
|
NEUTRAL | $162.72B | 32.82 | -% | 19.4% | $5048.01 | |
|
LOW
Lowe's Companies, Inc.
|
NEUTRAL | $129.81B | 18.69 | -% | 8.2% | $227.85 | |
|
NKE
NIKE, Inc.
|
NEUTRAL | $94.86B | 32.91 | 21.1% | 6.2% | $64.17 | |
|
ORLY
O'Reilly Automotive, Inc.
|
BULLISH | $83.4B | 34.31 | -% | 14.2% | $98.8 | |
|
MAR
Marriott International, Inc.
|
NEUTRAL | $77.13B | 30.11 | -% | 38.0% | $285.72 |
Recent Insider Trading
Insider buy and sell transactions from the last 6 months
| Date | Insider | Position | Transaction | Shares | Value |
|---|---|---|---|---|---|
| 2025-11-07 | PISANO PAULO | Officer | Sale | 200 | $1,000,000 |
| 2025-11-07 | MYLOD ROBERT J JR | Director | Sale | 40 | $200,000 |
| 2025-10-15 | FOGEL GLENN D | Chief Executive Officer | Sale | 625 | $3,213,454 |
| 2025-10-15 | FOGEL GLENN D | Chief Executive Officer | Sale | 388 | $2,038,568 |
| 2025-10-15 | WITTMAN VANESSA AMES | Director | Sale | 15 | $79,380 |
| 2025-09-15 | QUINLAN LARRY | Director | Sale | 64 | $352,755 |
| 2025-09-15 | FOGEL GLENN D | Chief Executive Officer | Sale | 1,013 | $5,588,637 |
| 2025-09-15 | WITTMAN VANESSA AMES | Director | Sale | 15 | $82,500 |
| 2025-09-08 | QUINLAN LARRY | Director | Sale | 64 | $357,575 |
| 2025-08-15 | FOGEL GLENN D | Chief Executive Officer | Sale | 1,013 | $5,548,094 |
| 2025-07-31 | FOGEL GLENN D | Chief Executive Officer | Gift | 1,000 | - |
| 2025-07-15 | FOGEL GLENN D | Chief Executive Officer | Sale | 1,013 | $5,769,036 |
| 2025-06-16 | FOGEL GLENN D | Chief Executive Officer | Sale | 1,013 | $5,425,697 |
| 2025-05-30 | GRADDICK-WEIR MIRIAN M | Director | Stock Award | 48 | - |
| 2025-05-30 | MYLOD ROBERT J JR | Director | Stock Award | 68 | - |
Wall Street Analysts
Professional analyst ratings and price targets