BKNG
BULLISH
$177.52
Live
Booking Holdings Inc. · NASDAQ
Target $231.46
(+30.4%)
$150.62
52W Range
$233.58
At a glance
Key valuation, profitability, growth, and risk metrics.
Updated Apr 28, 2026
Market cap
$138.14B
P/E
26.82
ROE
N/A
Profit margin
20.1%
Debt/Equity
N/A
Dividend yield
0.89%
AI Analysis
AI-powered fundamental assessment
Confidence
82%
Booking Holdings presents a strong value opportunity, anchored by a Piotroski F-Score of 4/9 (Stable) and a current price ($177.52) trading below its growth-based intrinsic value of $195.29. The company exhibits exceptional profitability with gross margins of 87.36% and a highly attractive PEG ratio of 0.74, suggesting significant undervaluation relative to its 38.4% earnings growth. While technical trends and insider sentiment are currently bearish, the fundamental growth trajectory and consistent earnings beat record provide a high margin of safety.
Key Strengths
Exceptional profitability with 87.36% gross margins and 32.45% operating margins
Strong growth profile with 38.4% YoY earnings growth and 16% revenue growth
Highly attractive valuation metrics, specifically a PEG ratio of 0.74 and Forward P/E of 14.34
Consistent earnings track record with 3 out of the last 4 quarters beating estimates
Healthy liquidity position with a current ratio of 1.33
Key Risks
Strongly bearish insider sentiment with 14 sell transactions and zero buys
Negative technical trend (0/100) and significant 6-month price decline (-15.2%)
Negative book value (Price/Book -25.37), likely due to aggressive share buybacks
High sensitivity to consumer cyclicality and global travel trends
Recent Q/Q EPS growth decline of -51.0%
AI Fair Value Estimate
Based on comprehensive analysis
$195.29
+10.0% above current price
Performance Snowflake
Multi-dimensional analysis across 5 key categories
Overall
71
Strong
88
92
80
50
45
AI Verdict
Strong Fundamental Value with Technical Headwinds
Key drivers: PEG Ratio < 1.0, High Operating Margins, Consistent Earnings Beats, Bearish Insider Activity
Confidence
85%
Value
88/100
Ref P/E, PEG, Intrinsic Value
Positives
- Forward P/E of 14.34 is very low for this growth rate
- PEG ratio of 0.74 indicates undervaluation
Watchpoints
- Negative Price/Book ratio
Future
92/100
Ref Growth rates
Positives
- 38.4% YoY Earnings Growth
- 16% Revenue Growth
Watchpoints
- Cyclical nature of travel industry
Past
80/100
Ref Historical trends
Positives
- Long-term 5Y change of +80.5%
- Consistent quarterly surprise beats
Watchpoints
- Recent 1Y return of -8.6%
Health
50/100
Ref Piotroski F-Score
Positives
- Current ratio 1.33
- Quick ratio 1.26
Watchpoints
- Piotroski F-Score of 4/9 is only 'Stable', not 'Strong'
Dividend
45/100
Ref Yield, Payout
Positives
- Low payout ratio (23.19%) suggests sustainability
Watchpoints
- Very low dividend yield (0.89%)
Stock Price & Analyst Targets
Real-time price movements and analyst price targets
Current Price
$177.52
Analyst Target
$231.46
Upside/Downside
+30.4%
Multi-Horizon Performance vs Peers
Price momentum across 5Y → 1W horizons for BKNG and closest competitors.
Updated 2026-04-27
| Company | 5Y | 3Y | 1Y | 6M | 1M | 1W |
|---|---|---|---|---|---|---|
|
BKNG
Booking Holdings Inc.
Primary
|
+80.5% | +68.3% | -8.6% | -15.2% | +9.2% | -7.6% |
|
LOW
Lowe's Companies, Inc.
Peer
|
+33.7% | +22.7% | +2.9% | -4.0% | -8.2% | -0.1% |
|
PDD
PDD Holdings Inc.
Peer
|
-21.9% | +50.4% | +12.3% | -18.6% | -0.6% | +3.1% |
|
SBUX
Starbucks Corporation
Peer
|
-2.3% | -7.8% | +19.9% | +13.8% | +12.8% | -1.1% |
|
TJX
The TJX Companies, Inc.
Peer
|
+163.2% | +113.2% | +33.1% | +12.5% | +0.9% | +1.1% |
BKN
Booking Holdings Inc.
Primary
5Y
+80.5%
3Y
+68.3%
1Y
-8.6%
6M
-15.2%
1M
+9.2%
1W
-7.6%
LOW
Lowe's Companies, Inc.
Peer
5Y
+33.7%
3Y
+22.7%
1Y
+2.9%
6M
-4.0%
1M
-8.2%
1W
-0.1%
PDD
PDD Holdings Inc.
Peer
5Y
-21.9%
3Y
+50.4%
1Y
+12.3%
6M
-18.6%
1M
-0.6%
1W
+3.1%
SBU
Starbucks Corporation
Peer
5Y
-2.3%
3Y
-7.8%
1Y
+19.9%
6M
+13.8%
1M
+12.8%
1W
-1.1%
TJX
The TJX Companies, Inc.
Peer
5Y
+163.2%
3Y
+113.2%
1Y
+33.1%
6M
+12.5%
1M
+0.9%
1W
+1.1%
Positive values indicate cumulative gains over the specified period. Comparables pulled from the same sector to highlight whether momentum is stock-specific or industry-wide.
Historical Performance Trends
Long-term financial metrics and growth patterns
Revenue & Net Income
Profit & Operating Margins
Return on Equity (ROE)
Quarterly Revenue Growth
Historical data shows last 12 quarters (3 years)
Valuation Metrics
Key valuation ratios and pricing indicators
P/E Ratio
26.82
Forward P/E
14.34
PEG Ratio
0.74
P/B Ratio
-25.37
P/S Ratio
5.13
EV/Revenue
5.3
EV/EBITDA
14.12
Market Cap
$138.14B
Profitability
Profit margins and return metrics
Profit Margin
20.08%
Operating Margin
32.45%
Gross Margin
87.36%
ROE
N/A
ROA
20.82%
Growth
Revenue and earnings growth rates
Revenue Growth
+16.0%
Earnings Growth
+38.4%
Q/Q Revenue Growth
+16.05%
Q/Q Earnings Growth
+33.7%
Financial Health
Balance sheet strength and liquidity metrics
Debt/Equity
N/A
Current Ratio
1.33
Good
Quick Ratio
1.26
Good
Cash/Share
$21.73
Financial Statement Flow
Interactive flow visualization showing how money moves through the company Q4 2025
Revenue
$6.3B
Op. Margin
32.0%
Net Margin
22.5%
Total Assets
$29.3B
Liabilities
$34.8B
Equity
$-5.6B
Debt/Equity
-6.25x
Operating CF
$1.5B
CapEx
$-0.1B
Free Cash Flow
$1.4B
FCF Yield
95%
Quarterly Earnings History
EPS performance vs analyst estimates
2026-04-28
$N/A
2026-02-18
$1.95
+0.3% surprise
2025-10-28
$3.98
+3.7% surprise
2025-07-29
$2.22
+9.9% surprise
Consumer Cyclical Sector Comparison
Comparing BKNG against 386 companies in the Consumer Cyclical sector
(23 bullish, 133 neutral, 230 bearish)
P/E Ratio
26.82
This Stock
vs
33.98
Sector Avg
-21.1%
(Discount)
Profit Margin
20.08%
This Stock
vs
-5.4%
Sector Avg
-472.1%
(Weaker)
Revenue Growth
16.0%
This Stock
vs
28.42%
Sector Avg
-43.7%
(Slower)
Current Ratio
1.33
This Stock
vs
2.46
Sector Avg
-45.7%
(Weaker)
Similar Companies
Peer comparison within the same industry
| Company | AI Rating | Market Cap | P/E | ROE | Profit Margin | Price | |
|---|---|---|---|---|---|---|---|
|
BKNG
Booking Holdings Inc.
|
BULLISH | $138.14B | 26.82 | -% | 20.1% | $177.52 | |
|
LOW
Lowe's Companies, Inc.
|
NEUTRAL | $132.37B | 19.9 | -% | 7.7% | $235.98 | Compare |
|
PDD
PDD Holdings Inc.
|
NEUTRAL | $147.23B | 10.55 | 27.3% | 23.0% | $103.71 | Compare |
|
SBUX
Starbucks Corporation
|
BEARISH | $111.53B | 81.58 | -% | 3.6% | $97.89 | Compare |
|
TJX
The TJX Companies, Inc.
|
NEUTRAL | $179.69B | 33.15 | 59.1% | 9.1% | $161.46 | Compare |
BKNG
Booking Holdings Inc.
BULLISH
Mkt Cap
$138.1B
P/E
26.8
ROE
-%
Price
$177.52
Recent Insider Trading
Insider buy and sell transactions from the last 6 months
| Date | Insider | Position | Transaction | Shares | Value |
|---|---|---|---|---|---|
| 2026-04-17 | WITTMAN VANESSA AMES | Director | Sale | 1,125 | $216,000 |
| 2026-04-15 | FOGEL GLENN D | Chief Executive Officer | Sale | 16,726 | $3,100,294 |
| 2026-03-16 | FOGEL GLENN D | Chief Executive Officer | Sale | 669 | $2,871,413 |
| 2026-03-04 | PISANO PAULO | Officer | Stock Award | 2,892 | - |
| 2026-03-04 | MILLONES PETER J | General Counsel | Stock Award | 5,016 | - |
| 2026-03-04 | FOGEL GLENN D | Chief Executive Officer | Stock Award | 16,910 | - |
| 2026-03-04 | D'EMIC SUSANA | Officer | Stock Award | 169 | - |
| 2026-03-04 | STEENBERGEN EWOUT L | Chief Financial Officer | Stock Award | 924 | - |
| 2026-02-17 | FOGEL GLENN D | Chief Executive Officer | Sale | 560 | $2,291,979 |
| 2026-02-17 | FOGEL GLENN D | Chief Executive Officer | Sale | 452 | $1,875,688 |
| 2026-02-13 | D'EMIC SUSANA | Officer | Stock Award | 1,526 | - |
| 2026-02-02 | MYLOD ROBERT J JR | Director | Sale | 40 | $204,214 |
| 2026-01-15 | WITTMAN VANESSA AMES | Director | Sale | 15 | $77,867 |
| 2026-01-15 | FOGEL GLENN D | Chief Executive Officer | Sale | 953 | $4,937,816 |
| 2026-01-15 | FOGEL GLENN D | Chief Executive Officer | Sale | 60 | $312,486 |
WITTMAN VANESSA AMES
Director
2026-04-17
1,125 shares
·
$216,000
FOGEL GLENN D
Chief Executive Officer
2026-04-15
16,726 shares
·
$3,100,294
FOGEL GLENN D
Chief Executive Officer
2026-03-16
669 shares
·
$2,871,413
PISANO PAULO
Officer
2026-03-04
2,892 shares
MILLONES PETER J
General Counsel
2026-03-04
5,016 shares
FOGEL GLENN D
Chief Executive Officer
2026-03-04
16,910 shares
D'EMIC SUSANA
Officer
2026-03-04
169 shares
STEENBERGEN EWOUT L
Chief Financial Officer
2026-03-04
924 shares
FOGEL GLENN D
Chief Executive Officer
2026-02-17
560 shares
·
$2,291,979
FOGEL GLENN D
Chief Executive Officer
2026-02-17
452 shares
·
$1,875,688
D'EMIC SUSANA
Officer
2026-02-13
1,526 shares
MYLOD ROBERT J JR
Director
2026-02-02
40 shares
·
$204,214
WITTMAN VANESSA AMES
Director
2026-01-15
15 shares
·
$77,867
FOGEL GLENN D
Chief Executive Officer
2026-01-15
953 shares
·
$4,937,816
FOGEL GLENN D
Chief Executive Officer
2026-01-15
60 shares
·
$312,486
Insider transactions can signal confidence or concerns about company prospects
SEC Filings
Recent regulatory filings from the SEC EDGAR database
DEF 14A
8-K
8-K
8-K
10-K
8-K
8-K
10-Q
8-K
8-K
Data sourced from SEC EDGAR. AI summaries generated automatically.
Wall Street Analysts
Professional analyst ratings and price targets
Consensus
BUY
36 analysts
UBS
2026-04-27
Buy
Buy
B. Riley Securities
2026-04-27
Buy
Buy
Deutsche Bank
2026-04-21
Buy
Buy
Wells Fargo
2026-04-14
Equal-Weight
Equal-Weight
B. Riley Securities
2026-04-10
Buy
Buy
Tigress Financial
2026-04-08
Strong Buy
Strong Buy
DA Davidson
2026-04-08
Buy
Buy
BTIG
2026-04-07
Buy
Buy
Truist Securities
2026-04-06
Buy
Buy
Bernstein
2026-04-06
Market Perform
Market Perform
Past News Coverage
Recent headlines mentioning BKNG from our newsroom.
Newest → oldest
No matching news yet.