BKNG Booking Holdings Inc. - Fundamental Analysis
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BKNG Stock | Fundamental Analysis & Investment Insights
NASDAQ
Consumer Cyclical
Travel Services
Current Price
Live
$5098.5
Analyst Target
$6221.3
+22.0%
Upside
52W High
$5839.41
52W Low
$4096.23
At a glance
Key valuation, profitability, growth, and risk metrics.
AI Analysis
AI-powered fundamental assessment
Confidence
72%
BKNG exhibits strong financial health with a Piotroski F-Score of 7/9, indicating robust operational performance and profitability. Despite missing Altman Z-Score and key balance sheet metrics, the company shows high margins, solid growth, and strong ROA of 20.25%. However, stretched valuation (P/E 33.22 vs sector avg 55.19), bearish insider activity, and weak short-term price momentum offset fundamentals. The stock trades significantly above its intrinsic value estimate, suggesting limited margin of safety despite analyst optimism.
Key Strengths
Piotroski F-Score of 7 indicates strong financial health and operational efficiency
Exceptional profitability with gross margin of 86.99%, operating margin of 44.90%, and ROA of 20.25%
Strong revenue and earnings growth: 12.7% YoY revenue growth and 13.5% YoY earnings growth
Attractive dividend profile with 24.44% payout ratio, supporting sustainability
Analyst target price of $6221.30 implies ~22% upside, with consensus 'buy' recommendation
Key Risks
Missing Altman Z-Score and debt/equity ratio raises concerns about financial leverage and distress risk
Bearish insider sentiment: $28.96M in insider sales with zero buys in last 6 months
Valuation appears stretched: P/E of 33.22 exceeds historical and sector averages despite strong growth
Price/Sales of 6.35 is high for a cyclical consumer stock, increasing vulnerability to macro downturns
Recent price weakness: -9.2% over 6M and -6.4% over 1M despite strong fundamentals
AI Fair Value Estimate
Based on comprehensive analysis
$4181.78
-18.0% below current price
Performance Snowflake
Multi-dimensional AI analysis across 5 key categories
Stock Price & Analyst Targets
Real-time price movements and analyst price targets
Historical Performance Trends
Long-term financial metrics and growth patterns
Valuation Metrics
Key valuation ratios and pricing indicators
Profitability, Growth & Financial Health
Detailed profit margins, ROE, debt ratios, and liquidity metrics
Sector Comparison & Peer Analysis
Compare BKNG against industry averages and similar companies
Insider Trading & Analyst Ratings
Track insider transactions and Wall Street analyst recommendations
Past News Coverage
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