RUSHA
NEUTRAL
$73.93
Live
Rush Enterprises, Inc. · NASDAQ
Target $78.67
(+6.4%)
$45.67
52W Range
$75.99
At a glance
Key valuation, profitability, growth, and risk metrics.
Updated Apr 19, 2026
Market cap
$5.79B
P/E
22.61
ROE
12.1%
Profit margin
3.5%
Debt/Equity
0.65
Dividend yield
1.01%
AI Analysis
AI-powered fundamental assessment
Confidence
85%
RUSHA exhibits strong operational health with a Piotroski F-Score of 7/9, indicating a robust financial foundation. However, the stock is significantly overvalued, trading at $73.93 despite a Graham Number of $46.02 and an Intrinsic Value of $22.89. While the company has an exceptional track record of beating earnings estimates over 25 quarters, current YoY revenue and earnings growth have turned negative (-11.8% and -11.0% respectively). The combination of a strong balance sheet and consistent execution is currently offset by expensive valuation metrics and bearish insider sentiment.
Key Strengths
Strong Piotroski F-Score (7/9) indicating high financial health
Exceptional earnings track record with consistent beats over 25 quarters
Conservative Debt/Equity ratio (0.65) compared to sector average (1.42)
Low dividend payout ratio (22.63%) providing ample room for growth
Strong long-term price appreciation (138.4% over 5 years)
Key Risks
Significant valuation premium over Graham Number and Intrinsic Value
Negative YoY revenue and earnings growth (-11.8% and -11.0%)
Bearish insider activity with $2.35M in net sales and zero buys
Low Quick Ratio (0.33) suggesting high reliance on inventory liquidation
High PEG ratio (3.42) indicating the stock is expensive relative to growth
AI Fair Value Estimate
Based on comprehensive analysis
$46.02
-37.8% below current price
Performance Snowflake
Multi-dimensional analysis across 5 key categories
Overall
54
Moderate
25
30
90
85
40
AI Verdict
Quality company, poor entry price
Key drivers: Piotroski Health, Earnings Beat History, Valuation Gap, Negative Growth
Confidence
90%
Value
25/100
Ref P/E, PEG, Graham Number
Positives
- P/E (22.61) is lower than sector average (34.69)
Watchpoints
- Price far exceeds Graham Number ($46.02)
- Price far exceeds Intrinsic Value ($22.89)
- High PEG ratio (3.42)
Future
30/100
Ref Growth rates
Positives
- Forward P/E (16.87) suggests expected earnings recovery
Watchpoints
- Negative YoY Revenue Growth (-11.80%)
- Negative YoY Earnings Growth (-11.00%)
- Negative Q/Q Revenue and Earnings growth
Past
90/100
Ref Historical trends
Positives
- Consistent earnings beats for 25 consecutive quarters
- Strong 1Y, 3Y, and 5Y price performance
Watchpoints
No urgent risks highlighted.
Health
85/100
Ref Altman Z-Score, Piotroski F-Score
Positives
- Piotroski F-Score of 7/9
- Debt/Equity (0.65) is well below sector average
Watchpoints
- Low Quick Ratio (0.33)
Dividend
40/100
Ref Yield, Payout
Positives
- Very sustainable payout ratio (22.63%)
Watchpoints
- Low dividend yield (1.01%)
Stock Price & Analyst Targets
Real-time price movements and analyst price targets
Current Price
$73.93
Analyst Target
$78.67
Upside/Downside
+6.4%
Multi-Horizon Performance vs Peers
Price momentum across 5Y → 1W horizons for RUSHA and closest competitors.
Updated 2026-04-17
| Company | 5Y | 3Y | 1Y | 6M | 1M | 1W |
|---|---|---|---|---|---|---|
|
RUSHA
Rush Enterprises, Inc.
Primary
|
+138.4% | +113.6% | +44.8% | +46.2% | +16.6% | +3.9% |
|
RRR
Red Rock Resorts, Inc.
Peer
|
+112.6% | +39.9% | +47.6% | -0.6% | -2.1% | +1.3% |
|
RUSHB
Rush Enterprises, Inc.
Peer
|
+167.6% | +96.2% | +29.4% | +33.4% | +23.2% | +3.3% |
|
BC
Brunswick Corporation
Peer
|
+6.5% | +15.8% | +30.3% | +44.4% | +14.1% | -2.2% |
|
BOOT
Boot Barn Holdings, Inc.
Peer
|
+207.6% | +150.7% | +9.2% | +5.4% | -2.8% | -4.5% |
RUS
Rush Enterprises, Inc.
Primary
5Y
+138.4%
3Y
+113.6%
1Y
+44.8%
6M
+46.2%
1M
+16.6%
1W
+3.9%
RRR
Red Rock Resorts, Inc.
Peer
5Y
+112.6%
3Y
+39.9%
1Y
+47.6%
6M
-0.6%
1M
-2.1%
1W
+1.3%
RUS
Rush Enterprises, Inc.
Peer
5Y
+167.6%
3Y
+96.2%
1Y
+29.4%
6M
+33.4%
1M
+23.2%
1W
+3.3%
BC
Brunswick Corporation
Peer
5Y
+6.5%
3Y
+15.8%
1Y
+30.3%
6M
+44.4%
1M
+14.1%
1W
-2.2%
BOO
Boot Barn Holdings, Inc.
Peer
5Y
+207.6%
3Y
+150.7%
1Y
+9.2%
6M
+5.4%
1M
-2.8%
1W
-4.5%
Positive values indicate cumulative gains over the specified period. Comparables pulled from the same sector to highlight whether momentum is stock-specific or industry-wide.
Historical Performance Trends
Long-term financial metrics and growth patterns
Revenue & Net Income
Profit & Operating Margins
Return on Equity (ROE)
Quarterly Revenue Growth
Historical data shows last 12 quarters (3 years)
Valuation Metrics
Key valuation ratios and pricing indicators
P/E Ratio
22.61
Forward P/E
16.87
PEG Ratio
3.42
P/B Ratio
2.57
P/S Ratio
0.78
EV/Revenue
0.93
EV/EBITDA
10.74
Market Cap
$5.79B
Profitability
Profit margins and return metrics
Profit Margin
3.55%
Operating Margin
5.16%
Gross Margin
19.75%
ROE
12.13%
ROA
5.43%
Growth
Revenue and earnings growth rates
Revenue Growth
-11.8%
Earnings Growth
-11.0%
Q/Q Revenue Growth
-11.83%
Q/Q Earnings Growth
-13.9%
Financial Health
Balance sheet strength and liquidity metrics
Debt/Equity
0.65
Moderate
Current Ratio
1.4
Good
Quick Ratio
0.33
Poor
Cash/Share
$2.76
Financial Statement Flow
Interactive flow visualization showing how money moves through the company Q4 2025
Revenue
$1.8B
Gross Margin
19.7%
Op. Margin
5.2%
Net Margin
3.6%
Total Assets
$4.4B
Liabilities
$2.2B
Equity
$2.2B
Debt/Equity
1.00x
Operating CF
$0.1B
CapEx
$-0.1B
Free Cash Flow
$0.0B
FCF Yield
28%
Quarterly Earnings History
EPS performance vs analyst estimates
2026-04-28
$N/A
2026-02-17
$0.81
+17.1% surprise
2025-10-29
$0.83
+1.8% surprise
2025-07-30
$0.9
+12.5% surprise
Consumer Cyclical Sector Comparison
Comparing RUSHA against 268 companies in the Consumer Cyclical sector
(14 bullish, 92 neutral, 162 bearish)
P/E Ratio
22.61
This Stock
vs
34.48
Sector Avg
-34.4%
(Discount)
Return on Equity (ROE)
12.13%
This Stock
vs
-37.91%
Sector Avg
-132.0%
(Below Avg)
Profit Margin
3.55%
This Stock
vs
-5.22%
Sector Avg
-167.9%
(Weaker)
Debt to Equity
0.65
This Stock
vs
1.38
Sector Avg
-53.2%
(Less Debt)
Revenue Growth
-11.8%
This Stock
vs
15.01%
Sector Avg
-178.6%
(Slower)
Current Ratio
1.4
This Stock
vs
2.39
Sector Avg
-41.5%
(Weaker)
Similar Companies
Peer comparison within the same industry
| Company | AI Rating | Market Cap | P/E | ROE | Profit Margin | Price | |
|---|---|---|---|---|---|---|---|
|
RUSHA
Rush Enterprises, Inc.
|
NEUTRAL | $5.79B | 22.61 | 12.1% | 3.5% | $73.93 | |
|
RRR
Red Rock Resorts, Inc.
|
NEUTRAL | $5.85B | 18.24 | 111.3% | 9.3% | $56.91 | Compare |
|
RUSHB
Rush Enterprises, Inc.
|
BEARISH | $5.9B | 22.69 | 12.1% | 3.5% | $74.2 | Compare |
|
BC
Brunswick Corporation
|
NEUTRAL | $5.66B | - | -12.3% | -4.6% | $86.66 | Compare |
|
BOOT
Boot Barn Holdings, Inc.
|
NEUTRAL | $5.62B | 27.79 | 18.7% | 10.1% | $183.98 | Compare |
RUSHA
Rush Enterprises, Inc.
NEUTRAL
Mkt Cap
$5.8B
P/E
22.6
ROE
12.1%
Price
$73.93
RRR
Red Rock Resorts, Inc.
NEUTRAL
Mkt Cap
$5.9B
P/E
18.2
ROE
111.3%
Price
$56.91
Recent Insider Trading
Insider buy and sell transactions from the last 6 months
| Date | Insider | Position | Transaction | Shares | Value |
|---|---|---|---|---|---|
| 2026-03-10 | CHESS RAYMOND JOSEPH | Director | Sale | 10,000 | $650,508 |
| 2026-02-19 | MCROBERTS MICHAEL | Director | Sale | 8,000 | $566,470 |
| 2026-02-19 | MCROBERTS MICHAEL | Director | Option Exercise | 8,000 | $120,480 |
| 2026-02-19 | GOLDSTONE MICHAEL L | General Counsel | Sale | 4,500 | $323,383 |
| 2026-02-19 | GOLDSTONE MICHAEL L | General Counsel | Option Exercise | 4,500 | $67,770 |
| 2026-02-19 | POLLARD JODY | Officer | Sale | 11,250 | $809,086 |
| 2026-02-19 | POLLARD JODY | Officer | Option Exercise | 11,250 | $169,425 |
CHESS RAYMOND JOSEPH
Director
2026-03-10
10,000 shares
·
$650,508
MCROBERTS MICHAEL
Director
2026-02-19
8,000 shares
·
$566,470
MCROBERTS MICHAEL
Director
2026-02-19
8,000 shares
·
$120,480
GOLDSTONE MICHAEL L
General Counsel
2026-02-19
4,500 shares
·
$323,383
GOLDSTONE MICHAEL L
General Counsel
2026-02-19
4,500 shares
·
$67,770
POLLARD JODY
Officer
2026-02-19
11,250 shares
·
$809,086
POLLARD JODY
Officer
2026-02-19
11,250 shares
·
$169,425
Insider transactions can signal confidence or concerns about company prospects
Wall Street Analysts
Professional analyst ratings and price targets
Consensus
BUY
3 analysts
Stephens & Co.
2026-02-19
Overweight
Overweight
UBS
2026-02-18
Neutral
Neutral
UBS
2026-01-28
Neutral
Stephens & Co.
2025-11-05
Overweight
Overweight
Past News Coverage
Recent headlines mentioning RUSHA from our newsroom.
Newest → oldest
No matching news yet.