SSP
BEARISH
$4.94
Live
The E.W. Scripps Company · NASDAQ
Target $6.92
(+40.2%)
$1.44
52W Range
$5.09
At a glance
Key valuation, profitability, growth, and risk metrics.
Updated Apr 20, 2026
Market cap
$451.56M
P/E
N/A
ROE
-7.9%
Profit margin
-4.7%
Debt/Equity
2.19
Dividend yield
N/A
AI Analysis
AI-powered fundamental assessment
Confidence
85%
The E.W. Scripps Company exhibits severe financial distress, highlighted by a weak Piotroski F-Score of 2/9 and a high Debt/Equity ratio of 2.19. While the stock trades at a deep discount to book value (P/B 0.53), this is likely a value trap given the structural decline of linear TV and a staggering -23.10% YoY revenue contraction. Recent price momentum appears speculative and disconnected from fundamental performance, as the company has missed earnings estimates in 4 consecutive quarters with an average surprise of -133.96%.
Key Strengths
Deep value valuation metrics (P/B 0.53, P/S 0.21)
Adequate short-term liquidity (Current Ratio 1.65)
Strong recent 1-year price recovery (+202.8%)
Diversified portfolio of 60+ local TV stations
Positive operating margin (7.98%) despite net losses
Key Risks
Structural industry decline due to cord-cutting and streaming migration
Severe revenue erosion (-23.10% YoY)
High financial leverage (Debt/Equity 2.19)
Consistent failure to meet earnings expectations (0/4 beats)
High dependency on volatile political advertising cycles
AI Fair Value Estimate
Based on comprehensive analysis
$3.8
-23.1% below current price
Performance Snowflake
Multi-dimensional analysis across 5 key categories
Overall
18
Weak
45
10
20
15
0
AI Verdict
Value Trap
Key drivers: Negative revenue growth, Weak Piotroski F-Score, Structural industry headwinds, High leverage
Confidence
90%
Value
45/100
Trades well below book value, but lacks a Graham Number due to negative earnings.
Positives
- P/B of 0.53 suggests assets are undervalued
- P/S of 0.21 is extremely low
Watchpoints
- Negative Forward P/E
- Lack of earnings to support valuation
Future
10/100
Growth metrics are deeply negative across YoY and Q/Q horizons.
Positives
- Potential for political ad spend spikes in even years
Watchpoints
- Revenue growth is sharply negative (-23%)
- Linear TV viewership is in secular decline
Past
20/100
Long-term trend is overwhelmingly bearish despite a recent short-term spike.
Positives
- Significant 1-year price recovery
Watchpoints
- 5-year price change of -70.2%
- Consistent earnings misses over the last 4 quarters
Health
15/100
High leverage combined with a low F-Score suggests significant solvency risk.
Positives
- Current ratio (1.65) and Quick ratio (1.32) provide a liquidity buffer
Watchpoints
- Piotroski F-Score of 2/9 indicates poor financial health
- Debt/Equity of 2.19 is significantly higher than peer averages
Dividend
0/100
Company provides no income return to shareholders.
Positives
No standout positives identified.
Watchpoints
- No dividend paid
- 0/100 dividend strength score
Stock Price & Analyst Targets
Real-time price movements and analyst price targets
Current Price
$4.94
Analyst Target
$6.92
Upside/Downside
+40.2%
Multi-Horizon Performance vs Peers
Price momentum across 5Y → 1W horizons for SSP and closest competitors.
Updated 2026-04-17
| Company | 5Y | 3Y | 1Y | 6M | 1M | 1W |
|---|---|---|---|---|---|---|
|
SSP
The E.W. Scripps Company
Primary
|
-70.2% | -27.6% | +202.8% | +202.8% | +46.1% | +20.2% |
|
ATEX
Anterix Inc.
Peer
|
-41.5% | -35.5% | -19.3% | +12.3% | +6.6% | -5.8% |
|
DDI
DoubleDown Interactive Co., Ltd.
Peer
|
-49.6% | +13.9% | -3.0% | -1.8% | +0.9% | +5.9% |
|
PERI
Perion Network Ltd.
Peer
|
-33.0% | -75.0% | +20.6% | +9.5% | +19.0% | +8.7% |
|
SOHU
Sohu.com Limited
Peer
|
-15.0% | +12.0% | +88.5% | +9.0% | -2.1% | +4.5% |
SSP
The E.W. Scripps Company
Primary
5Y
-70.2%
3Y
-27.6%
1Y
+202.8%
6M
+202.8%
1M
+46.1%
1W
+20.2%
ATE
Anterix Inc.
Peer
5Y
-41.5%
3Y
-35.5%
1Y
-19.3%
6M
+12.3%
1M
+6.6%
1W
-5.8%
DDI
DoubleDown Interactive Co., Ltd.
Peer
5Y
-49.6%
3Y
+13.9%
1Y
-3.0%
6M
-1.8%
1M
+0.9%
1W
+5.9%
PER
Perion Network Ltd.
Peer
5Y
-33.0%
3Y
-75.0%
1Y
+20.6%
6M
+9.5%
1M
+19.0%
1W
+8.7%
SOH
Sohu.com Limited
Peer
5Y
-15.0%
3Y
+12.0%
1Y
+88.5%
6M
+9.0%
1M
-2.1%
1W
+4.5%
Positive values indicate cumulative gains over the specified period. Comparables pulled from the same sector to highlight whether momentum is stock-specific or industry-wide.
Historical Performance Trends
Long-term financial metrics and growth patterns
Revenue & Net Income
Profit & Operating Margins
Return on Equity (ROE)
Quarterly Revenue Growth
Historical data shows last 12 quarters (3 years)
Valuation Metrics
Key valuation ratios and pricing indicators
P/E Ratio
N/A
Forward P/E
-6.25
PEG Ratio
-6.51
P/B Ratio
0.53
P/S Ratio
0.21
EV/Revenue
1.66
EV/EBITDA
11.42
Market Cap
$451.56M
Profitability
Profit margins and return metrics
Profit Margin
-4.69%
Operating Margin
7.98%
Gross Margin
40.74%
ROE
-7.87%
ROA
1.97%
Growth
Revenue and earnings growth rates
Revenue Growth
-23.1%
Earnings Growth
N/A
Q/Q Revenue Growth
-23.08%
Q/Q Earnings Growth
N/A
Financial Health
Balance sheet strength and liquidity metrics
Debt/Equity
2.19
High debt
Current Ratio
1.65
Good
Quick Ratio
1.32
Good
Cash/Share
$0.31
Financial Statement Flow
Interactive flow visualization showing how money moves through the company Q4 2025
Revenue
$0.6B
Gross Margin
40.7%
Op. Margin
8.0%
Net Margin
-5.1%
Total Assets
$5.0B
Liabilities
$3.8B
Equity
$1.2B
Debt/Equity
3.02x
Operating CF
$0.0B
CapEx
$-0.0B
Free Cash Flow
$0.0B
FCF Yield
69%
Quarterly Earnings History
EPS performance vs analyst estimates
2026-05-07
$N/A
2026-02-25
$-0.51
-162.9% surprise
2025-11-06
$-0.55
-70.8% surprise
2025-08-07
$-0.59
-168.2% surprise
Communication Services Sector Comparison
Comparing SSP against 149 companies in the Communication Services sector
(14 bullish, 40 neutral, 95 bearish)
Return on Equity (ROE)
-7.87%
This Stock
vs
-29.16%
Sector Avg
-73.0%
(Below Avg)
Profit Margin
-4.69%
This Stock
vs
-5.95%
Sector Avg
-21.1%
(Weaker)
Debt to Equity
2.19
This Stock
vs
1.29
Sector Avg
+70.5%
(Higher)
Revenue Growth
-23.1%
This Stock
vs
694.84%
Sector Avg
-103.3%
(Slower)
Current Ratio
1.65
This Stock
vs
2.36
Sector Avg
-30.3%
(Weaker)
Similar Companies
Peer comparison within the same industry
| Company | AI Rating | Market Cap | P/E | ROE | Profit Margin | Price | |
|---|---|---|---|---|---|---|---|
|
SSP
The E.W. Scripps Company
|
BEARISH | $451.56M | - | -7.9% | -4.7% | $4.94 | |
|
ATEX
Anterix Inc.
|
BEARISH | $446.19M | 4.72 | 50.4% | 1614.1% | $23.81 | Compare |
|
DDI
DoubleDown Interactive Co., Ltd.
|
BULLISH | $443.5M | 4.32 | 11.5% | 28.5% | $8.95 | Compare |
|
PERI
Perion Network Ltd.
|
NEUTRAL | $432.44M | - | -1.1% | -1.8% | $10.47 | Compare |
|
SOHU
Sohu.com Limited
|
BEARISH | $472.03M | 1.12 | 35.8% | 67.4% | $15.7 | Compare |
SSP
The E.W. Scripps Company
BEARISH
Mkt Cap
$452M
P/E
-
ROE
-7.9%
Price
$4.94
Recent Insider Trading
Insider buy and sell transactions from the last 6 months
| Date | Insider | Position | Transaction | Shares | Value |
|---|---|---|---|---|---|
| 2026-03-10 | SANCHEZ MARY ANN S | Beneficial Owner of more than 10% of a Class of Security | Purchase | 220,715 | $993,380 |
| 2026-03-10 | GRANADO ANTHONY S | Beneficial Owner of more than 10% of a Class of Security | Purchase | 4,200 | $19,289 |
| 2026-03-10 | GRANADO ELLEN B | Beneficial Owner of more than 10% of a Class of Security | Purchase | 18,000 | $80,271 |
| 2026-03-10 | GRANADO GERALDINE SCRIPPS | Beneficial Owner of more than 10% of a Class of Security | Purchase | 22,104 | $99,332 |
| 2026-03-10 | GRANADO MANUEL E | Beneficial Owner of more than 10% of a Class of Security | Purchase | 10,000 | $44,595 |
| 2026-03-10 | GRANADO RAYMUNDO H JR | Director and Beneficial Owner of more than 10% of a Class of Security | Purchase | 13,264 | $59,598 |
| 2026-03-10 | BRICKNER SAMANTHA J | Beneficial Owner of more than 10% of a Class of Security | Purchase | 110,367 | $496,688 |
| 2026-03-10 | BRICKNER SAVANNAH | Beneficial Owner of more than 10% of a Class of Security | Purchase | 66,226 | $298,012 |
| 2026-03-10 | HEIDT AUSTIN S | Beneficial Owner of more than 10% of a Class of Security | Purchase | 4,000 | $17,923 |
| 2026-03-10 | SANCHEZ VANESSA L | Beneficial Owner of more than 10% of a Class of Security | Purchase | 11,052 | $49,666 |
| 2026-03-10 | PEIRCE MARY MCCABE | Beneficial Owner of more than 10% of a Class of Security | Purchase | 2,214 | $9,932 |
| 2026-03-09 | GRANADO ANTHONY S | Beneficial Owner of more than 10% of a Class of Security | Purchase | 12,594 | $57,038 |
| 2026-03-06 | BRICKNER REBECCA SCRIPPS | Beneficial Owner of more than 10% of a Class of Security | Purchase | 79,758 | $370,324 |
| 2026-03-06 | GRANADO CORINA S | Beneficial Owner of more than 10% of a Class of Security | Purchase | 79,758 | $370,324 |
| 2026-03-06 | EVANS PEGGY SCRIPPS | Beneficial Owner of more than 10% of a Class of Security | Purchase | 3,077 | $14,287 |
SANCHEZ MARY ANN S
Beneficial Owner of more than 10% of a Class of Security
2026-03-10
220,715 shares
·
$993,380
GRANADO ANTHONY S
Beneficial Owner of more than 10% of a Class of Security
2026-03-10
4,200 shares
·
$19,289
GRANADO ELLEN B
Beneficial Owner of more than 10% of a Class of Security
2026-03-10
18,000 shares
·
$80,271
GRANADO GERALDINE SCRIPPS
Beneficial Owner of more than 10% of a Class of Security
2026-03-10
22,104 shares
·
$99,332
GRANADO MANUEL E
Beneficial Owner of more than 10% of a Class of Security
2026-03-10
10,000 shares
·
$44,595
GRANADO RAYMUNDO H JR
Director and Beneficial Owner of more than 10% of a Class of Security
2026-03-10
13,264 shares
·
$59,598
BRICKNER SAMANTHA J
Beneficial Owner of more than 10% of a Class of Security
2026-03-10
110,367 shares
·
$496,688
BRICKNER SAVANNAH
Beneficial Owner of more than 10% of a Class of Security
2026-03-10
66,226 shares
·
$298,012
HEIDT AUSTIN S
Beneficial Owner of more than 10% of a Class of Security
2026-03-10
4,000 shares
·
$17,923
SANCHEZ VANESSA L
Beneficial Owner of more than 10% of a Class of Security
2026-03-10
11,052 shares
·
$49,666
PEIRCE MARY MCCABE
Beneficial Owner of more than 10% of a Class of Security
2026-03-10
2,214 shares
·
$9,932
GRANADO ANTHONY S
Beneficial Owner of more than 10% of a Class of Security
2026-03-09
12,594 shares
·
$57,038
BRICKNER REBECCA SCRIPPS
Beneficial Owner of more than 10% of a Class of Security
2026-03-06
79,758 shares
·
$370,324
GRANADO CORINA S
Beneficial Owner of more than 10% of a Class of Security
2026-03-06
79,758 shares
·
$370,324
EVANS PEGGY SCRIPPS
Beneficial Owner of more than 10% of a Class of Security
2026-03-06
3,077 shares
·
$14,287
Insider transactions can signal confidence or concerns about company prospects
SEC Filings
Recent regulatory filings from the SEC EDGAR database
DEF 14A
10-K
The E.W. Scripps Company operates a diverse portfolio of over 60 local television stations and several national news and entertainment networks. Financial performance is primarily driven by advertising revenue, which is susceptible to economic downturns and cyclical political spending. Significant risks include the ongoing decline of linear TV viewership due to cord-cutting and increased competition from ad-supported streaming platforms.
8-K
8-K
10-Q
8-K
10-Q
8-K
Data sourced from SEC EDGAR. AI summaries generated automatically.
Wall Street Analysts
Professional analyst ratings and price targets
Consensus
NONE
4 analysts
Benchmark
2026-02-27
Buy
Buy
Wells Fargo
2026-01-22
Equal-Weight
Equal-Weight
Past News Coverage
Recent headlines mentioning SSP from our newsroom.
Newest → oldest
No matching news yet.