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COOK

BEARISH
$38.86 Live
Traeger, Inc. · NYSE
Target $41.86 (+7.7%)
$20.91 52W Range $110.5

At a glance

Key valuation, profitability, growth, and risk metrics.

Updated Apr 25, 2026
Market cap
$106.67M
P/E
N/A
ROE
-51.5%
Profit margin
-20.6%
Debt/Equity
2.49
Dividend yield
N/A

AI Analysis

AI-powered fundamental assessment

Confidence
85%
Traeger, Inc. (COOK) exhibits severe financial distress, highlighted by a weak Piotroski F-Score of 2/9 and a catastrophic 5-year price decline of 96.5%. While the stock appears cheap on a Price-to-Book (0.62) and Price-to-Sales (0.19) basis, these metrics are overshadowed by negative profit margins (-20.59%) and shrinking revenue (-13.80% YoY). The implementation of 'Project Gravity'—which includes workforce reductions and the abandonment of its direct-to-consumer business—signals a desperate strategic pivot to survive operational inefficiencies. Despite a reasonable current ratio, the high debt-to-equity ratio (2.49) and consistent earnings misses suggest a high-risk profile.

Key Strengths

Low Price-to-Book ratio (0.62) suggests the stock is trading below liquidation value
Very low Price-to-Sales ratio (0.19) indicates significant revenue relative to market cap
Strong current ratio (2.68) provides a short-term liquidity buffer
Positive operating margin (2.47%) suggests core operations are barely breaking even
Category leadership in the wood pellet grill niche

Key Risks

Severe fundamental weakness indicated by a Piotroski F-Score of 2/9
Negative revenue growth (-13.80%) indicating declining market demand or loss of share
High leverage with a Debt/Equity ratio of 2.49
Strategic retreat from Direct-to-Consumer (DTC) channels, potentially eroding brand control
Extreme long-term price erosion (-96.5% over 5 years)
AI Fair Value Estimate
Based on comprehensive analysis
$32.5
-16.4% below current price

Performance Snowflake

Multi-dimensional analysis across 5 key categories

Overall
19
Weak
Value
45
Future
20
Past
10
Health
20
Dividend
0
AI Verdict
Distressed Asset
Key drivers: Piotroski F-Score 2/9, Negative Revenue Growth, Strategic pivot (Project Gravity), High Debt/Equity
Confidence
90%
Value
45/100

Trades at a deep discount to book value, but value is eroding due to losses.

Positives
  • P/B of 0.62
  • P/S of 0.19
Watchpoints
  • Negative ROE
  • Lack of current earnings for P/E valuation
Future
20/100

Revenue growth is -13.80% YoY; strategic shifts are reactive rather than proactive.

Positives
  • Cost-cutting via Project Gravity
Watchpoints
  • Declining revenue
  • Exiting DTC business
Past
10/100

Long-term performance is among the worst in the sector.

Positives
No standout positives identified.
Watchpoints
  • 5Y Change: -96.5%
  • Consistent earnings surprises to the downside
Health
20/100

Low Piotroski score indicates failing financial health and operational efficiency.

Positives
  • Current Ratio 2.68
Watchpoints
  • Piotroski F-Score 2/9
  • Debt/Equity 2.49
Dividend
0/100

Dividend strength is 0/100.

Positives
No standout positives identified.
Watchpoints
  • No dividend paid

Stock Price & Analyst Targets

Real-time price movements and analyst price targets

Current Price
$38.86
Analyst Target
$41.86
Upside/Downside
+7.7%

Multi-Horizon Performance vs Peers

Price momentum across 5Y → 1W horizons for COOK and closest competitors.

Updated 2026-04-24
COO
Traeger, Inc.
Primary
5Y
-96.5%
3Y
-74.5%
1Y
-47.8%
6M
-26.0%
1M
+59.1%
1W
-10.6%
CHS
Chanson International Holding
Peer
5Y
-98.6%
3Y
-96.8%
1Y
-91.6%
6M
+9.8%
1M
+30.8%
1W
-3.5%
CLA
Clarus Corporation
Peer
5Y
-83.7%
3Y
-70.1%
1Y
-22.2%
6M
-17.6%
1M
-9.9%
1W
-2.2%
AOU
American Outdoor Brands, Inc.
Peer
5Y
-63.5%
3Y
-11.3%
1Y
-38.6%
6M
-9.2%
1M
-7.4%
1W
-9.7%
KEQ
Kewaunee Scientific Corporation
Peer
5Y
+185.8%
3Y
+118.3%
1Y
+1.1%
6M
-15.9%
1M
-14.8%
1W
+2.7%

Positive values indicate cumulative gains over the specified period. Comparables pulled from the same sector to highlight whether momentum is stock-specific or industry-wide.

Historical Performance Trends

Long-term financial metrics and growth patterns

Revenue & Net Income

Profit & Operating Margins

Return on Equity (ROE)

Quarterly Revenue Growth

Historical data shows last 12 quarters (3 years)

Valuation Metrics

Key valuation ratios and pricing indicators

P/E Ratio
N/A
Forward P/E
11.21
PEG Ratio
N/A
P/B Ratio
0.62
P/S Ratio
0.19
EV/Revenue
0.91
EV/EBITDA
9.12
Market Cap
$106.67M

Profitability

Profit margins and return metrics

Profit Margin -20.59%
Operating Margin 2.47%
Gross Margin 39.76%
ROE -51.5%
ROA 0.16%

Growth

Revenue and earnings growth rates

Revenue Growth -13.8%
Earnings Growth N/A
Q/Q Revenue Growth -13.8%
Q/Q Earnings Growth N/A

Financial Health

Balance sheet strength and liquidity metrics

Debt/Equity
2.49
High debt
Current Ratio
2.68
Strong
Quick Ratio
1.28
Good
Cash/Share
$7.53

Financial Statement Flow

Interactive flow visualization showing how money moves through the company Q4 2025

Revenue
$0.1B
Gross Margin
37.4%
Op. Margin
0.3%
Net Margin
-11.8%
Total Assets
$0.7B
Liabilities
$0.5B
Equity
$0.2B
Debt/Equity
2.96x
Operating CF
$0.0B
CapEx
$-0.0B
Free Cash Flow
$0.0B
FCF Yield
91%

Quarterly Earnings History

EPS performance vs analyst estimates

2026-04-30
$N/A
2026-03-05
$0.5
+33.3% surprise
2025-11-05
$-8.5
-340.7% surprise
2025-08-06
$-0.5
-117.1% surprise

Consumer Cyclical Sector Comparison

Comparing COOK against 335 companies in the Consumer Cyclical sector (21 bullish, 103 neutral, 211 bearish)
Return on Equity (ROE)
-51.5%
This Stock
vs
-52.44%
Sector Avg
-1.8% (Below Avg)
Profit Margin
-20.59%
This Stock
vs
-6.55%
Sector Avg
+214.3% (Superior)
Debt to Equity
2.49
This Stock
vs
1.46
Sector Avg
+71.2% (Higher)
Revenue Growth
-13.8%
This Stock
vs
31.93%
Sector Avg
-143.2% (Slower)
Current Ratio
2.68
This Stock
vs
2.43
Sector Avg
+10.2% (Better)

Similar Companies

Peer comparison within the same industry

Recent Insider Trading

Insider buy and sell transactions from the last 6 months

ALVAREZ RALPH
Director
Stock Award
2026-02-02
37,500 shares
RICHMAN STEVEN PHILIP
Director
Stock Award
2026-02-02
17,045 shares
ALVAREZ RALPH
Director
Stock Award
2025-11-03
44,836 shares
RICHMAN STEVEN PHILIP
Director
Stock Award
2025-11-03
20,380 shares
Insider transactions can signal confidence or concerns about company prospects

SEC Filings

Recent regulatory filings from the SEC EDGAR database

8-K
8-K
2026-03-27
8-K
8-K
2026-03-17
8-K
8-K
2026-03-12
8-K
8-K
2026-03-06

COOK filed an 8-K on March 6, 2026, likely to announce its annual financial results or the filing of its annual report.

10-K
10-K
2026-03-06

Traeger is implementing "Project Gravity," a strategic optimization plan to streamline its organizational structure and rebalance its cost base through a reduction in force and the centralization of its MEATER business. The company is also exiting its direct-to-consumer business by redirecting website traffic to retail partners and discontinuing its Costco roadshow program. These operational shifts indicate a significant transition in the company's distribution and cost management strategy.

8-K/A
8-K/A
2026-03-05

COOK filed an amendment to a previously submitted Current Report on March 5, 2026.

8-K
8-K
2026-02-05

COOK likely announced its financial results for the fiscal year ended December 31, 2025.

8-K
8-K
2026-01-29

COOK filed an 8-K on January 29, 2026, likely to announce its quarterly financial results.

DEF 14A
DEF 14A
2026-01-26

COOK filed a definitive proxy statement on January 26, 2026, providing shareholders with necessary information to vote on matters at the company's annual meeting.

8-K/A
8-K/A
2025-12-04

COOK filed an amendment to a previously submitted Form 8-K on December 4, 2025.

8-K
8-K
2025-12-03
8-K
8-K
2025-11-24
10-Q
10-Q
2025-11-06
8-K/A
8-K/A
2025-11-05
10-Q
10-Q
2025-08-07
Data sourced from SEC EDGAR. AI summaries generated automatically.

Wall Street Analysts

Professional analyst ratings and price targets

Consensus
NONE
7 analysts
Canaccord Genuity
2026-03-25
Maintains
Buy Buy
Canaccord Genuity
2026-03-06
Maintains
Buy Buy
Telsey Advisory Group
2026-03-06
Maintains
Market Perform Market Perform
B. Riley Securities
2026-03-06
reit
Neutral Neutral
Piper Sandler
2026-03-06
Maintains
Neutral Neutral
Telsey Advisory Group
2025-11-06
Maintains
Market Perform Market Perform
Telsey Advisory Group
2025-10-31
Maintains
Market Perform Market Perform

Past News Coverage

Recent headlines mentioning COOK from our newsroom.

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