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Levi Strauss beats expectations on the top and bottom lines, raises guidance

Apr 07, 2026 20:10 UTC

Levi Strauss beat expectations on the top and bottom lines but its guidance doesn't take into account recent tariff rollbacks from the Supreme Court..

  • Levi Strausssaw another quarter of strong sales, helped in part by higher prices, and direct-to-consumer sales made up more than half of its overall revenue — a milestone for a company that has long relied on wholesalers
  • The denim maker's revenue grew by 14% while DTC sales through Levi's own stores and website jumped 16%, bringing total DTC sales to 52% of overall revenue
  • In an interview with CNBC, CEO Michelle Gass said she expects DTC revenue to make up more than half of overall sales for the duration of the year, even as its more traditional wholesale channel continues to grow

Levi Strausssaw another quarter of strong sales, helped in part by higher prices, and direct-to-consumer sales made up more than half of its overall revenue — a milestone for a company that has long relied on wholesalers. The denim maker's revenue grew by 14% while DTC sales through Levi's own stores and website jumped 16%, bringing total DTC sales to 52% of overall revenue. In an interview with CNBC, CEO Michelle Gass said she expects DTC revenue to make up more than half of overall sales for the duration of the year, even as its more traditional wholesale channel continues to grow. The growt

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