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MEXC's new CEO wants to tame a memecoin machine without killing what made it work

Apr 08, 2026 10:00 UTC

MEXC's new CEO wants to tame a memecoin machine without killing what made it work.

  • Vugar Usi, the newly appointed CEO of MEXC, has a provocative explanation for the collapse in memecoin trading: the tokens didn’t lose their appeal, the rest of the financial system caught up to them
  • Gold moves on a Trump tweet
  • Oil spikes on a geopolitical rumor

Vugar Usi, the newly appointed CEO of MEXC, has a provocative explanation for the collapse in memecoin trading: the tokens didn’t lose their appeal, the rest of the financial system caught up to them. Gold moves on a Trump tweet. Oil spikes on a geopolitical rumor. Equities swing on a single Fed headline. “Everything has kind of become a meme at this point,” Usi said in an interview with CoinDesk. “Meme coins were driven by social sentiment, virality, speculation,” he continued, adding that today one of “President Trump’s tweets does all these three.” That thesis underpins his plan to repositi

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