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Down Over 75%, Here's One Silver Lining that Could Intrigue Nike Investors

Apr 08, 2026 20:50 UTC

Key PointsNike is still trying to recover from its attempt to become a primarily direct-to-consumer company..

  • April 08, 2026 — 04:50 pm EDT Written byStefon WaltersforThe Motley Fool-> Nike is still trying to recover from its attempt to become a primarily direct-to-consumer company
  • On top of that challenge, Chinese consumers are bailing on Nike in favor of more local brands
  • But the sportswear giant is expected to grow its EPS at a higher rate through 2028 than the S&P 500

April 08, 2026 — 04:50 pm EDT Written byStefon WaltersforThe Motley Fool-> Nike is still trying to recover from its attempt to become a primarily direct-to-consumer company. On top of that challenge, Chinese consumers are bailing on Nike in favor of more local brands. But the sportswear giant is expected to grow its EPS at a higher rate through 2028 than the S&P 500. Few brands are as globally known asNike(NYSE: NKE). It has spent decades building one of the most recognizable brands in the sports world, but unfortunately, Nike's stock has been delivering some of the worst performance we've see

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