Broadridge Launches Integrated Digital Asset Platform for Canadian Wealth Managers

Broadridge Financial Solutions has expanded its footprint in the digital asset space with the launch of a specialized platform tailored for wealth managers in Canada. The new offering allows firms to provide clients with access to cryptocurrencies and tokenized assets—including funds, equities, and alternative investments—alongside traditional portfolios. The platform addresses a critical pain point for institutional managers who have previously struggled to integrate digital assets without relying on disparate, non-integrated systems. By unifying trading and custody within existing workflows, Broadridge aims to streamline the operational burden of managing hybrid portfolios and supports both advisor-led and self-directed models. The infrastructure leverages strategic partnerships, utilizing Galaxy Digital for wallet infrastructure and Anchorage Digital for a multi-custody model. Broadridge highlighted its significant scale in the sector, noting that its existing systems already support the tokenization of more than $8 trillion in assets monthly. This move aligns with a broader industry trend toward institutionalization. Similar efforts have been seen from SoFi Technologies, which recently launched a business banking platform for fiat and crypto, and established firms like Morgan Stanley and Fidelity, which continue to expand their digital asset custody capabilities. According to a McKinsey & Company report, the wealth management landscape is expected to undergo a transformative shift by 2035, with digital and tokenized assets becoming standard components of diversified portfolios. Broadridge's new tools for disclosure and governance are designed to help firms navigate the regulatory requirements associated with this transition.