Crypto.com Enters US Prediction Markets via High Roller Partnership

Crypto.com is expanding its service offering by entering the prediction markets sector through a strategic partnership with High Roller Technologies. The agreement enables the exchange to provide US-based users with event-based prediction contracts, leveraging a CFTC-registered exchange, CDNA, to navigate the complex regulatory landscape of US gaming laws. This move comes as prediction markets gain traction, with some projections suggesting the sector could reach a $1 trillion valuation by 2030. Crypto.com joins other industry leaders like Binance, which recently integrated Predict.fun into its wallet application, in a race to capture this emerging asset class. The market reacted sharply to the news, with High Roller Technologies (ROLR) seeing its NYSE American stock price more than double, climbing from $5.20 to $10.77. This surge reflects investor optimism regarding the scalability of event-based contracts and the ability to bypass certain state-level gaming restrictions through federal commodities law. Analysts from Bernstein suggest that while sports betting currently drives user acquisition—accounting for approximately 62% of contracts—the long-term growth will be driven by institutional demand. The firm expects sports-based contracts to drop to 31% by 2030 as corporate and insurance entities seek discrete exposure to economic, business, and political events for hedging purposes.