Public Launches AI-Driven 'Generated Assets' for Custom Portfolio Hedging

Public has expanded its suite of retail investing tools with the launch of 'Generated Assets,' an AI-powered feature designed to help investors create personalized indices. The tool allows users to input specific investment theses via natural language prompts to identify stocks that align with their strategic goals. The innovation targets the traditionally complex process of portfolio hedging. By leveraging AI agents to scan US equities, the platform enables users to quickly identify assets that may benefit from specific macro trends, such as rising energy costs or growth in defense technology, without requiring weeks of manual research. Users can input prompts such as 'companies positioned to benefit from rising oil prices' to generate a custom index. To ensure transparency, the platform provides explanations for why each stock is included and offers backtesting capabilities against the S&P 500, allowing investors to evaluate their ideas with historical context. This launch complements Public's existing AI research assistant, Alpha, which provides real-time and historical market data analysis. The platform continues to position itself as a multi-asset hub, offering access to stocks, bonds, options, and cryptocurrency in a single interface. While the tool lowers the barrier to entry for sophisticated hedging strategies for retail investors, it represents a broader industry trend of integrating generative AI into brokerage services to enhance user research and asset discovery.