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Corporate Score 42 Neutral

British American Tobacco Reaffirms Mid-Term Growth Targets Amid APMEA Headwinds

Apr 15, 2026 14:21 UTC
BTI
Medium term

BTI maintains its long-term EPS and revenue growth targets while signaling performance at the lower end of current guidance. The company expects a second-half profit skew and faces currency headwinds.

  • Targets 5-8% adjusted EPS growth mid-term
  • Targets 3-5% revenue growth mid-term
  • Expects performance at lower end of guided ranges this year
  • APMEA region stabilization remains a priority
  • Projected 2-3% translational FX headwind on EPS

British American Tobacco (BTI) has expressed confidence in its ability to meet its mid-term financial objectives, despite anticipating performance at the lower end of its guided ranges for the current fiscal year. The company's strategic 'mid-term algorithm' targets adjusted earnings per share (EPS) growth of 5% to 8% and revenue growth of 3% to 5%. The current cautious outlook for the year is primarily attributed to the time required to stabilize operations within the Asia Pacific, Middle East, and Africa (APMEA) region. Management indicated that profit delivery is expected to be weighted toward the second half of the year, driven by the phasing of investments into the 'New Category' segment and the realization of savings from the 'Fit2Win' initiative. Adding to the operational challenges, BTI warned of currency pressures. The company now expects a translational foreign exchange headwind on adjusted diluted EPS in the range of 2% to 3% for both the half-year and full-year periods. Following the announcement, BTI shares were trading at $57.16 on the New York Stock Exchange, reflecting a slight decline of 0.61%.

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