Harmonic Secures DIRECTV Contract for Video Platform Modernization

Harmonic (HLIT) has announced a strategic deployment of its VOS Media Software to modernize DIRECTV's direct-to-home (DTH) video platform in the United States. The initiative transitions DIRECTV to a cloud-native architecture, streamlining the entire workflow from playout to delivery. This upgrade is designed to ensure scalable, high-quality video delivery across the provider's extensive lineup of linear channels. The software will be hosted within DIRECTV's private data center, managing critical functions including ingest, advanced playout, branding, and premium encoding. By utilizing statistical multiplexing, the system ensures broadcast-quality delivery via satellite. A primary objective of the modernization is the enhancement of monetization opportunities. The VOS Media Software provides advanced ad insertion capabilities across high-value linear channels, as well as occasional-use programming such as live events and pay-per-view content. To ensure operational efficiency, DIRECTV has integrated its existing internal automation, storage, and monitoring systems directly with Harmonic's APIs. This integration allows for seamless scheduling and channel operations, providing the provider with smoother control over its platform infrastructure.