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Earnings Score 42 Bearish

Proya Cosmetics Misses 2025 Earnings Targets as Core Brand Momentum Fades

Apr 21, 2026 11:03 UTC
Proya Cosmetics
Short term

Chinese beauty firm Proya Cosmetics reported a decline in annual revenue and net income for 2025, falling short of analyst expectations. The company is facing headwinds as sales for its primary brand weaken into the first quarter of the following year.

  • 2025 revenue fell 1.7% to 10.6 billion yuan
  • Net income declined 3.5% to 1.5 billion yuan
  • Results missed analyst estimates of 11.1 billion yuan in revenue and 1.6 billion yuan in profit
  • Sales weakness in core brand extended into Q1
  • Filing submitted to the Shanghai Stock Exchange

Proya Cosmetics Co. has reported a year-on-year decline in its 2025 financial results, signaling a slowdown in growth for the Chinese beauty manufacturer. The results, filed with the Shanghai Stock Exchange, highlight a struggle to maintain momentum within the company's core brand, a trend that has persisted into the first quarter of the current year. For the full year 2025, revenue dropped 1.7% to 10.6 billion yuan ($1.6 billion), missing the consensus analyst estimate of 11.1 billion yuan. Net income also saw a contraction, falling 3.5% to 1.5 billion yuan, which trailed the expected 1.6 billion yuan. The miss reflects broader challenges in the highly competitive Chinese cosmetics landscape. Investors are likely to monitor whether this slowdown is a company-specific issue or a symptom of wider consumer spending fatigue in the domestic beauty sector. As the company enters the next fiscal cycle, the continued weakness in its primary brand suggests a potential need for strategic pivots to regain market share against domestic and international rivals.

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