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Earnings Score 42 Bearish

Reckitt Q1 Sales Miss Expectations Amid US Demand Slump

Apr 22, 2026 06:13 UTC
RKT.L
Short term

Reckitt Benckiser reported first-quarter sales growth of 1.3%, falling short of analyst forecasts. The miss was driven by weak US demand for cold medicines and supply chain disruptions in the Middle East.

  • Actual sales growth of 1.3% vs 2.8% expected
  • US cold medicine demand declined
  • Middle East conflict impacted regional supply chains
  • China reported double-digit growth
  • Adjusted growth (ex-US OTC) reached 3.1%

Reckitt Benckiser Group Plc has reported first-quarter sales growth that failed to meet market expectations, primarily due to a downturn in the US over-the-counter drug market. The company's core brands, including Dettol and Strepsils, saw a combined sales increase of 1.3%. This growth figure trailed the 2.8% projection set by analysts, highlighting a struggle to maintain momentum in key Western markets. The shortfall was largely attributed to lackluster demand for cold and flu medications in the United States, which acted as a significant drag on the overall results. Beyond the US, the company faced additional headwinds in the Middle East. Ongoing geopolitical instability in the region hampered supply chains and distribution, further impacting the quarterly performance. Despite these challenges, Reckitt found a silver lining in Asia. When excluding the US over-the-counter drug segment, the company's growth rose to 3.1%, a figure bolstered significantly by double-digit sales increases in China. Investors are now weighing the divergence between the struggling US healthcare segment and the robust growth in China as the company navigates a volatile global macroeconomic environment.

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