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Corporate Score 32 Bullish

Insider Buying Activity Noted at Simply Good Foods and Travel + Leisure

Apr 24, 2026 15:16 UTC
SMPL, TNL
Short term

Directors and executives at SMPL and TNL have increased their equity stakes through recent open-market purchases. The activity marks the first insider buying for these individuals in over a year.

  • SMPL Director James M. Kilts invested $991,480 in 80,000 shares
  • TNL CFO Erik D. Hoag invested $65,670 in 1,000 shares
  • Both transactions represent the first insider buys in 12 months for the individuals
  • SMPL shares rose 4.6% and TNL shares rose 2.2% on Friday

Recent SEC filings reveal significant insider purchasing activity at Simply Good Foods (SMPL) and Travel + Leisure (TNL), signaling internal confidence from key leadership. Insider buying often serves as a bullish indicator for investors, suggesting that those with the most intimate knowledge of company operations believe the current share price is undervalued. James M. Kilts, a Director at Simply Good Foods, acquired 80,000 shares on Thursday at a price of $12.39 per share. The total investment amounted to $991,480. This transaction represents the first purchase by Kilts in the past twelve months. Following the news, SMPL shares rose approximately 4.6% on Friday, reaching a daily high of $13.06. Similarly, Travel + Leisure saw activity from its Chief Financial Officer, Erik D. Hoag. Hoag purchased 1,000 shares on Thursday at $65.67 per share, totaling an investment of $65,670. Like the activity at SMPL, this was Hoag's first recorded purchase within the last year. TNL shares trended upward by 2.2% on Friday. While these trades are relatively small in the context of total market capitalization, the timing—being the first buys in a year—may attract momentum traders and value investors looking for confirmation of a price floor.

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