Public Launches AI-Driven 'Generated Assets' for Custom Portfolio Hedging

Public has unveiled 'Generated Assets,' a new AI-powered tool designed to streamline the process of building custom investment indices. The platform allows users to input specific theses—such as identifying companies positioned to benefit from rising energy costs—to automatically generate a tailored set of assets. Traditionally, constructing a hedged portfolio required extensive research and manual execution over days or weeks. By utilizing a 'swarm' of AI agents to scan US equities, Public aims to reduce the barrier to entry for retail investors seeking to mitigate risk during periods of geopolitical instability or economic volatility. The tool includes a backtesting feature, enabling users to compare their custom index performance against the S&P 500 to provide historical context for their decisions. Additionally, the platform has integrated 'Alpha,' an AI research assistant providing real-time and historical market data analysis, alongside AI-generated earnings recaps. While the tool provides retail traders with sophisticated research capabilities, its primary impact is on the fintech landscape rather than immediate market price action. The move reflects a broader trend of integrating generative AI into retail brokerage services to increase user engagement and portfolio sophistication.