Real Brokerage to Acquire RE/MAX LLC in $880 Million Merger

Real Brokerage Inc. (REAX) has entered into a definitive agreement to acquire RE/MAX, LLC, a subsidiary of RE/MAX Holdings, Inc. (RMAX), for approximately $880 million. The transaction will result in the formation of a new real estate platform named Real REMAX Group. The merger seeks to synthesize Real Brokerage's AI-driven technological infrastructure with the extensive global reach of the RE/MAX franchise system. By combining these assets, the new organization will manage a network of nearly 8,500 franchisees and more than 180,000 agents, including over 100,000 operating within the United States and Canada. On a pro forma basis for 2025, the combined entity reported annual revenue of approximately $2.3 billion and Adjusted EBITDA of $157 million before accounting for synergies. Management expects the acquisition to be accretive to both earnings and Adjusted EBITDA margins within the first full fiscal year following the close of the deal. Tamir Poleg, current CEO of Real Brokerage, will serve as Chairman and CEO of the Real REMAX Group, while Jenna Rozenblat will take on the role of Chief Integration Officer to oversee the transition. Despite the strategic scale of the merger, the market reacted sharply to the news, with Real Brokerage shares falling 25.19% to $2.0050 on the Nasdaq.