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Earnings Score 42 Bullish

Rocky Brands Projects 6% Revenue Growth for 2026 Amid Margin Recovery

Apr 29, 2026 03:42 UTC
RCKY
Medium term

Rocky Brands expects revenue to grow by approximately 6% in 2026 as tariff pressures subside. The company is targeting a return to gross margins exceeding 40%.

  • Projected 6% revenue growth for 2026
  • Targeting gross margins above 40%
  • Q1 2026 sales grew by 9%
  • Q4 2025 sales grew by 9%
  • Growth driven by legacy styles and new product introductions
  • Positive outlook attributed to easing tariffs

Rocky Brands (RCKY) has issued a positive outlook for the 2026 fiscal year, projecting revenue growth of approximately 6%. This forecast is supported by expectations of a more favorable trade environment as tariffs begin to ease. The company's growth strategy is currently underpinned by a combination of strong performance from legacy product lines and the successful introduction of new products. Management is specifically focused on restoring profitability, with a strategic target to push gross margins back above the 40% threshold. Recent financial performance supports this upward trajectory. According to Chairman, CEO, and President Jason Brooks, the company achieved a 9% increase in sales during the first quarter of 2026. This figure mirrors the 9% growth rate previously recorded in the fourth quarter of 2025. For investors, the primary focus remains on the company's ability to scale margins while maintaining consistent sales momentum. The easing of tariffs provides a significant tailwind that could accelerate the recovery of the company's bottom line over the coming year.

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