Gency AI Secures $20 Million to Decentralize Digital Advertising Infrastructure

Gency AI, a San Francisco-based infrastructure company, has announced the successful completion of a $20 million funding round. The investment saw participation from several institutional entities, including ViaBTC, Y&ZC Capital, Basics Capital, and MH Ventures, among others. The newly acquired capital is designated for scaling the company's decentralized advertising execution and settlement network and accelerating product deployment across North America, Asia, and Europe. The company is targeting systemic inefficiencies within the global digital advertising market, specifically the reliance on centralized platforms for execution and settlement. Gency AI intends to address ongoing industry challenges regarding data ownership, attribution transparency, and lengthy reconciliation cycles between advertisers and publishers by shifting the industry toward a model of 'protocol trust.' Technically, the network is built upon four core modules: a policy identity system for data authorization, the ESQ privacy computing layer for encrypted processing, the PSG clearing and settlement protocol for on-chain verification, and an AI optimization engine. By leveraging smart contracts and privacy-preserving technologies such as TEE and MPC, the system can independently verify ad impressions and conversion outcomes. According to the company, this architecture is designed to automate reconciliation processes, thereby reducing settlement times and increasing transparency for cross-border transactions. Investors noted that the convergence of AI automation and verifiable computing has the potential to reshape adtech infrastructure, moving the industry away from closed data silos toward open, programmable protocols.