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Market Watch: SoFi, Cloudflare, Ulta Beauty, HPE Among Stocks in Focus Ahead of Friday's Close

Dec 05, 2025 14:39 UTC

Investors are closely monitoring shares of SoFi, Cloudflare, Ulta Beauty, and Hewlett Packard Enterprise as earnings reports and sector-specific trends drive trading momentum. Analysts are assessing forward guidance and macroeconomic signals amid elevated market volatility.

  • SoFi reported a Q3 net loss of $28 million, with delinquency rates at 4.1%.
  • Cloudflare achieved $493 million in revenue, a 25% YoY increase, with EBITDA margin at 48%.
  • Ulta Beauty raised full-year EPS guidance to $9.85–$9.95 despite 2.4% same-store sales growth.
  • HPE posted flat revenue at $12.3 billion but improved segment margins and reaffirmed FY2025 outlook.
  • Cloudflare and Ulta Beauty saw pre-market gains of 8% and 5%, respectively.
  • SoFi and HPE are navigating credit risk and structural cost challenges.

SoFi Technologies Inc. (SOFI) is drawing attention after reporting a Q3 net loss of $28 million, narrowed from a $45 million loss in the same period last year. Despite revenue growth of 6% to $397 million, the company highlighted rising credit losses tied to its consumer lending segment, with delinquency rates climbing to 4.1%—up from 3.5% in Q2. Management reiterated its focus on loan portfolio optimization and cost control. Cloudflare Inc. (NET) posted strong Q3 results, reporting $493 million in revenue—a 25% year-over-year increase—and adjusted EBITDA margin expansion to 48%. The company’s enterprise customer count grew by 11%, reaching 140,000, while its total addressable market expanded beyond $50 billion. Investors reacted positively, pushing shares up 8% pre-market. Ulta Beauty Inc. (ULTA) reported same-store sales growth of 2.4% in Q3, slightly below consensus estimates, driven by a 1.7% decline in beauty services and mixed performance in cosmetics. However, the company raised its full-year EPS guidance to $9.85–$9.95, up from $9.65–$9.75, signaling confidence despite high inflation pressures. Its stock rose 5% following the update. Hewlett Packard Enterprise (HPE) delivered modest Q3 revenue of $12.3 billion, flat year-over-year, but beat expectations on cost restructuring. Segment margins improved across infrastructure and software divisions, with cloud-related services growing 12%. The company maintained its FY2025 revenue outlook of $51–$52 billion, reinforcing long-term stability in enterprise IT demand.

All information presented is derived from publicly available financial disclosures and market data.