Paramount Seeks $108 Billion Takeover of Netflix, Tapped Centerview and RedBird for Advice

Paramount Skydance Corp. is advancing plans for a bold $108 billion acquisition of Netflix, according to sources familiar with the matter, with Centerview Partners and RedBird Capital Partners serving as financial advisers on the potential transaction. The proposed deal, if consummated, would represent the largest media merger in over a decade and mark a pivotal moment in the ongoing battle for streaming supremacy. The initiative underscores Paramount’s aggressive pivot from a traditional studio to a full-scale streaming and content conglomerate. The $108 billion valuation reflects Netflix’s current market capitalization and premium valuation, driven by its global subscriber base of over 260 million and a dominant library of original content. The move comes as Paramount continues to expand its footprint following its 2023 merger with Skydance, now operating under the combined entity’s corporate structure. The potential bid could trigger significant market reactions. Netflix (NFLX) shares, currently trading around $520, may experience volatility if the deal progresses. Meanwhile, Paramount (PARA) and its peers—Warner Bros. Discovery (WBD) and Disney (DIS)—could see their stock dynamics shift as investors reassess sector consolidations. The transaction, if announced, would likely require regulatory scrutiny and could influence investor sentiment across the media and technology sectors. The involvement of top-tier advisory firms like Centerview and RedBird signals serious intent and structural sophistication, suggesting Paramount is preparing for a multi-stage negotiation process. The deal, if successful, would not only reshape ownership of one of the world’s most valuable streaming platforms but also redefine competitive dynamics among global content providers.