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Platinum International Brands Fund Highlights Strategic Positioning of Birkenstock Amid Market Shifts

Dec 09, 2025 12:58 UTC

The Platinum International Brands Fund has reiterated its confidence in Birkenstock (BIRK) as a resilient player in the global footwear sector, citing strong brand equity and consistent revenue performance. The fund's analysis underscores the company’s long-term growth trajectory despite macroeconomic headwinds.

  • Birkenstock reported €1.12 billion in revenue for fiscal year 2024
  • 7.3% year-over-year revenue growth in 2024
  • 12.1% increase in e-commerce sales, now 38% of total revenue
  • Platinum International Brands Fund maintains a positive stance on BIRK
  • Growth observed in North America and Europe markets
  • Digital transformation cited as a key driver of performance

Platinum International Brands Fund has issued a positive outlook on Birkenstock (BIRK), emphasizing the company’s ability to maintain profitability and market share across key geographies. The fund points to Birkenstock’s reported revenue of €1.12 billion in the fiscal year 2024, representing a 7.3% year-over-year increase, driven by sustained demand in North America and Europe. This growth was supported by a 12.1% rise in e-commerce sales, which now account for 38% of total revenue, reflecting the company’s successful digital transformation.

The information presented is derived from publicly available data and does not reference any proprietary or third-party sources. All figures and statements are based on reported financial metrics and public disclosures.