Amazon is rolling out a new one-hour pickup service at select physical retail locations, aiming to accelerate same-day fulfillment and strengthen its brick-and-mortar integration. The initiative targets urban centers and high-traffic stores.
- One-hour pickup service active in 150+ U.S. locations
- Average fulfillment time: 47 minutes
- Available for orders over $10 with at least one Amazon inventory item
- Pilot launched in major metropolitan areas: NYC, Chicago, LA
- Customers spend 22% more on average with in-store pickup
- Service accessible via Amazon app and website with real-time tracking
Amazon has launched a pilot program enabling customers to pick up eligible online orders within one hour of placing them at participating physical stores. The service is currently active in over 150 locations across major U.S. metropolitan areas, including New York City, Chicago, and Los Angeles. Orders placed before 3:00 PM local time are prioritized for same-day pickup, with an average fulfillment time of 47 minutes, according to internal performance metrics. This expansion builds on Amazon’s growing footprint in physical retail, including Amazon Go, Amazon Fresh, and Amazon Books stores. The one-hour pickup option is accessible via the Amazon app and website, with real-time order tracking and notifications. Customers can choose the nearest participating store during checkout, and the service is available for orders totaling $10 or more, which must include at least one item from Amazon’s inventory pool. The move signals Amazon’s strategy to leverage its retail infrastructure to compete with rivals like Walmart and Target, which have similarly invested in rapid pickup and delivery models. Analysts estimate that the average customer spends 22% more on in-store pickups compared to standard shipping, suggesting a significant uplift in conversion and average order value. Retailers and logistics partners within Amazon’s network are adjusting inventory allocation to support the new service, with a focus on high-demand categories such as groceries, electronics, and seasonal items. The initiative may also influence future store layouts and staffing models, particularly in urban settings.