On December 13, 2025, CNBC's Jim Cramer advised investors to consider direct ownership of Bitcoin as a strategic move amid shifting market dynamics. His recommendation underscores growing confidence in digital assets as a core portfolio component.
- Jim Cramer recommended direct Bitcoin ownership on December 13, 2025.
- Bitcoin rose 5.3% to $93,700 after his commentary.
- Spot Bitcoin ETFs now hold over $120 billion in assets.
- Coinbase (COIN) and MicroStrategy (MSTR) gained 9.2% and 11.5%.
- Nasdaq Blockchain Index surged 7.8% post-broadcast.
- Cramer emphasized Bitcoin's role as a long-term store of value.
Jim Cramer, the prominent financial commentator, reiterated his bullish stance on Bitcoin during a live segment on Strategy Inc, urging investors to 'just own Bitcoin' amid increased uncertainty in traditional markets. His remarks come as institutional interest in crypto continues to expand, with major financial firms launching Bitcoin-linked products and ETFs. Cramer emphasized that Bitcoin’s scarcity, decentralized nature, and increasing adoption make it a compelling long-term store of value, particularly in an environment of rising inflation and fiscal volatility. The recommendation follows the recent approval of several spot Bitcoin ETFs by U.S. regulators, which have seen cumulative assets under management surpass $120 billion since their introduction. These ETFs have enabled retail and institutional investors to gain exposure without direct custody of the underlying asset. Cramer noted that while some investors remain cautious due to price swings, the asset’s performance over the past 12 months—up over 160%—demonstrates resilience and strong momentum. Market impact has been immediate, with Bitcoin’s price rising 5.3% in the hour following the broadcast, reaching $93,700. Major exchanges reported a 42% spike in trading volume, indicating heightened investor interest. The rally also lifted related sectors, with the Nasdaq Blockchain Index gaining 7.8% and public crypto firms such as Coinbase (COIN) and MicroStrategy (MSTR) posting gains of 9.2% and 11.5%, respectively. Cramer cautioned that investors should only allocate funds they can afford to lose, acknowledging Bitcoin’s volatility. However, he maintained that the asset’s role as a digital gold is now institutionalized, with over 300 companies and sovereign wealth funds having disclosed Bitcoin holdings. His call to 'just own' Bitcoin reflects a broader shift in financial thinking, where digital assets are increasingly viewed not as speculative bets but as essential diversification tools.