Caesars Entertainment has launched a new operational partnership with Rampart Casino at The Resort in Summerlin, Nevada, marking a significant expansion of its footprint in the Las Vegas metropolitan area. The collaboration will integrate Rampart’s gaming offerings with Caesars’ branded services and customer loyalty platform.
- Caesars Entertainment has launched a new operational partnership with Rampart Casino at The Resort in Summerlin, Nevada, effective January 1, 2026.
- The venue features 220 gaming positions and 120,000 square feet of gaming space, with plans to increase capacity by 15% in 18 months.
- Integration of Caesars’ Total Rewards loyalty program is expected to drive membership to 400,000 active users by 2026.
- The partnership includes a $12 million investment in technology and renovations, launching in Q1 2026.
- 180 new jobs will be created, including 40 management and 140 frontline positions.
- The agreement reflects a strategic shift toward expanding branded operations in high-density suburban markets without new construction.
Caesars Entertainment has formally announced a strategic alliance with Rampart Casino, located within The Resort in Summerlin, Nevada, effective January 1, 2026. Under the agreement, Caesars will assume operational management of the casino floor, including slot machines, table games, and player rewards programs, while Rampart maintains ownership of the venue. This partnership represents Caesars’ second major expansion in Southern Nevada this year, following its recent integration of properties in Henderson. The Resort in Summerlin features approximately 220 gaming positions and a 120,000-square-foot gaming space, with plans to increase capacity by 15% within the first 18 months through technology upgrades and enhanced staffing. The partnership will also integrate Caesars’ Total Rewards loyalty program across all Rampart gaming and hospitality services, aiming to drive membership growth to 400,000 active users by year-end 2026. This move aligns with Caesars’ broader strategy to expand branded gaming presence in high-density urban markets without direct capital investment in new construction. The collaboration underscores a growing trend among major operators to leverage existing venues through operational agreements, reducing risk while capturing market share. With the Las Vegas Valley’s gaming market projected to reach $12.8 billion in annual revenue by 2027, the Summerlin location offers access to a demographic of 180,000 residents within a 10-mile radius, including a substantial number of high-frequency visitors. The Resort’s proximity to major employers and retail hubs positions it as a key player in the region’s evolving entertainment landscape. Industry analysts note that such partnerships can boost EBITDA margins by up to 8 percentage points compared to standalone operations, due to shared infrastructure and centralized support systems. The updated gaming environment is expected to launch in Q1 2026, with an initial investment of $12 million in technology and renovations. The partnership is expected to impact local employment, creating 180 new jobs at the venue, including 40 management and 140 frontline positions. Caesars’ management team will oversee daily operations, marketing, and compliance under existing Nevada Gaming Commission regulations. The move also signals Caesars’ renewed focus on expanding its footprint beyond traditional Strip locations, targeting suburban and mid-market gaming hubs where demand for entertainment and convenience continues to rise.