In the final stretch before Christmas, shoppers are prioritizing product quality and reliability over traditional discounts, with in-store pickup surging by 32% compared to last year. Retailers are adjusting inventory and staffing to meet demand for high-performing gifts.
- 61% of shoppers prioritize quality over discounts in the final week before Christmas
- In-store pickup orders rose 32% compared to the same period last year
- Smart home devices saw a 28% increase in same-day pickup requests
- Premium children’s books and educational toys grew 41% in demand
- 48% of shoppers focused on price last year; 61% now prioritize durability and brand reputation
- Retailers are increasing weekend staffing and expanding fulfillment zones to meet demand
As Christmas approaches, consumer behavior is diverging from historical patterns of bargain hunting. Data from major retail networks indicate that 61% of shoppers surveyed in the past week prioritized durability and brand reputation over price reductions, a significant increase from 48% at the same point last year. This shift is particularly evident among households with children, where 73% selected gifts based on safety certifications and long-term usability. The move toward quality is mirrored in fulfillment preferences. In-store pickup orders jumped 32% from December 12 to December 18, according to internal logistics reports from three national retailers. This growth reflects a growing preference for immediate gratification and the desire to avoid shipping delays, especially for electronics, toys, and premium apparel. Retailers have responded by increasing weekend staffing at pickup counters and expanding same-day fulfillment zones in urban and suburban locations. Specific product categories show the strongest demand for quality-driven purchases. Smart home devices saw a 28% increase in same-day pickup requests, while premium children’s books and educational toys rose 41%. These items are increasingly viewed as long-term investments in family well-being rather than short-term holiday items. The trend has implications for retailers’ inventory planning and marketing strategies. Promotions now emphasize product longevity, customer reviews, and return policies, signaling a broader shift away from transactional deals toward trust-based commerce. As the holiday season concludes, retailers are assessing whether this shift reflects a lasting change in consumer values or a temporary response to supply chain resilience.