Jim Cramer has voiced bullish sentiment on Affirm (AFRM), suggesting the stock could reach $100—a level he describes as 'par'—sparking renewed interest among investors in the fintech sector. The comment underscores a potential rebound narrative for the company amid recent market volatility.
- Jim Cramer predicts Affirm (AFRM) could reach $100, calling 'par' a euphemism for that price level.
- AFRM traded between $48 and $52 in early January 2026, implying a potential 100% upside from current levels.
- The stock surged 8.3% in after-hours trading following Cramer’s comment.
- Affirm reported $148 million in adjusted EBITDA for Q3 2025, up 19% YoY, but still posted a $320 million net loss.
- Options activity in AFRM spiked, with call volume up 140% on January 8, 2026.
- The upcoming Q4 2025 earnings report is a key event for validating growth assumptions.
Jim Cramer, prominent financial commentator, recently stated that Affirm (AFRM) is poised to reach $100, a level he referred to as 'par'—a term he dismissed as 'genuine Wall Street gibberish.' The remark, made during a live market segment, signals a shift in sentiment toward the consumer fintech firm, whose shares have traded below $50 for much of 2025. Cramer's assertion comes amid broader market reassessment of digital payment platforms and buy-now-pay-later (BNPL) providers, which have faced investor skepticism due to elevated valuations and macroeconomic pressures. The $100 target represents a roughly 100% upside from Affirm’s recent trading range, which hovered between $48 and $52 in early January 2026. This projection implies a significant re-rating based on improved earnings visibility, better-than-expected customer retention, or a broader sector recovery in fintech. Affirm reported adjusted EBITDA of $148 million in Q3 2025, a 19% year-over-year increase, and a 12% rise in active consumers, supporting a fundamental case for growth. However, the company continues to report net losses, with a $320 million deficit in the same quarter. Market reactions to Cramer’s commentary were immediate, with AFRM shares surging 8.3% in after-hours trading on January 8, 2026. The momentum affected related fintech equities, including Klarna (not publicly traded) and Afterpay (now part of Block Inc.), both of which saw modest gains. Retail investor activity in AFRM options spiked, with call volume increasing by 140% over the prior day, indicating speculative interest around the $100 target. Analysts remain divided, with some viewing the $100 level as overly optimistic without a clear catalyst, while others note that a 2026 rebound in consumer credit could unlock value. Cramer’s influence remains significant, particularly among retail investors who closely follow his commentary. His use of the term 'par'—a legacy reference to the face value of bonds—was interpreted as a playful critique of Wall Street jargon, yet it underscores a clear price target. Investors are now watching Affirm’s upcoming earnings report, scheduled for February 2026, for further validation of its path toward profitability and user growth.