GM Unveils New Detroit HQ Blending Midcentury Modern Design with Automotive Heritage

General Motors has officially opened its new world headquarters in downtown Detroit, a 375,000-square-foot facility designed to reflect the company’s deep roots in American industrial innovation. The building, located at the corner of Gratiot and Woodward Avenues, merges midcentury modern architectural principles with contemporary sustainability features, including a 12,000-square-foot green roof and solar panel integration across the façade. The interior spaces are curated with intentional nods to GM’s storied past, featuring over 120 original artifacts—ranging from a 1955 Chevrolet Bel Air dashboard to early prototypes of the EV1. The lobby showcases a 30-foot-tall kinetic sculpture inspired by the 1967 Chevrolet Camaro, while conference rooms are named after iconic GM platforms, including the Chevrolet C10 pickup and the Pontiac GTO. Additionally, 40+ branded 'Easter egg' installations are embedded throughout the facility, including hidden references to the original Oldsmobile Curved Dash and the 1937 Buick Roadmaster. The project marks a strategic shift in corporate branding, emphasizing cultural continuity amid GM’s ongoing transition toward electric vehicles. The new headquarters is expected to house approximately 1,800 employees, with 75% of the workforce based in Detroit. The facility also includes a 14,000-square-foot innovation lab dedicated to future mobility solutions and a 2,500-square-foot public gallery open to visitors on scheduled tours. The move underscores GM’s commitment to reasserting its identity in the heart of the American auto industry. While the investment in the facility was privately disclosed at $185 million, the broader impact lies in reinforcing employee engagement and public perception, particularly as GM aims to reach 60% of its global sales from electric vehicles by 2030.