Walmart has announced a strategic expansion of its artificial intelligence capabilities by integrating Google's Gemini into its retail platform, aiming to streamline product discovery and purchasing. The move follows existing partnerships with OpenAI’s ChatGPT and the launch of its proprietary AI assistant, Sparky.
- Walmart has integrated Google's Gemini AI into its app and website for natural language product searches.
- The system supports over 10 million SKUs and improved task completion rates by 35% in testing.
- Walmart’s Sparky chatbot handles 12 million monthly interactions with a 68% resolution rate.
- Gemini rollout includes 14-language support, scheduled for completion by Q2 2026.
- Pilot regions saw a 22% increase in average order value among AI-engaged users.
- Integration follows existing deals with OpenAI and aims to unify AI interactions across platforms.
Walmart has launched a new integration with Google's Gemini AI system, enabling shoppers to search for products using natural language queries directly within the Walmart app and website. The feature allows users to ask questions like 'Find me a durable, budget-friendly laptop for online classes' and receive personalized, context-aware recommendations in real time. This integration supports over 10 million SKUs across Walmart’s digital marketplace, with initial testing showing a 35% increase in task completion rates for product searches compared to traditional keyword-based systems. The partnership builds on Walmart’s broader AI strategy, which includes a prior collaboration with OpenAI to power the ChatGPT integration within its eCommerce ecosystem. In addition, Walmart operates its own AI chatbot, Sparky, which handles over 12 million customer service interactions monthly, resolving 68% of queries without human intervention. The addition of Gemini is expected to improve conversational accuracy and expand multilingual support to 14 languages by the end of Q2 2026. Retail analysts note that the expansion reflects a growing industry trend toward AI-driven personalization. The integration is currently available to 92% of Walmart’s U.S. online customers and is being rolled out in phases to international markets, beginning with Canada and the United Kingdom. Early data from pilot regions indicate a 22% rise in average order value among users engaging with AI-powered recommendations. The upgrade positions Walmart to better compete with Amazon and other digital retailers investing heavily in AI-driven customer experiences. By combining multiple AI platforms—Gemini, ChatGPT, and Sparky—Walmart aims to create a unified, intelligent shopping assistant that learns from user behavior to anticipate needs and suggest relevant products.