A growing number of U.S. travelers are embracing slow travel in 2026, with bookings for immersive, low-impact experiences rising sharply. Rural stays, literary retreats, and visits to lesser-known destinations now account for over 38% of all leisure travel plans.
- 41% of U.S. travelers prioritized slow travel in 2026 vacation plans.
- Farm stay bookings rose 57% year-over-year in early 2026.
- Reading trips demand grew 63% with one retreat booking 92% of its capacity by February.
- Under-the-radar cities saw a 28% increase in visitor volume compared to 2024.
- Average trip duration for slow travelers reached 11.3 days.
- Slow travel is projected to generate $120 billion in global spending by 2027.
The travel industry is witnessing a major pivot toward slow travel, a movement defined by extended stays, cultural immersion, and intentional pacing. In 2026, consumer behavior data shows that 41% of travelers planning vacations during the first quarter prioritized destinations allowing for deeper engagement over traditional sightseeing. This shift is fueled by a desire for mental well-being, environmental sustainability, and authentic local experiences. Key indicators point to the trend's rapid adoption: bookings for farm stays and agritourism accommodations rose by 57% year-over-year, with platforms like FarmStay Collective reporting a 312% increase in reservations from January to March. Meanwhile, 'reading trips'—curated getaways centered on literary exploration, often hosted in historic libraries or secluded book lodges—saw demand grow by 63%, with one New England-based retreat booking 92% of its 2026 capacity by February. Under-the-radar cities such as Morgantown, West Virginia; Davenport, Iowa; and Prescott, Arizona are now attracting 28% more visitors than in 2024, according to travel analytics firm GlobalJourney Insights. These locations offer lower congestion, affordable accommodations, and proximity to nature—all aligned with the slow travel ethos. Travelers are spending an average of 11.3 days per trip, nearly double the national average for domestic short getaways. The trend is reshaping how travel brands position themselves. Major hospitality groups have launched dedicated slow travel portfolios, including Marriott’s 'Quiet Spaces' and Airbnb’s 'Rooted Stays' initiative. Industry analysts project that slow travel will account for over $120 billion in global spending by 2027, with North America leading growth at a 22% annual rate.