Laura Modi, CEO of baby formula startup Bobbie, credits a nightly reflection practice for helping her manage stress and sustain clarity as the company scales. The ritual, which involves reviewing daily wins and challenges, has contributed to Bobbie’s 40% year-over-year revenue growth since 2023.
- Laura Modi, CEO of Bobbie, uses a 15-minute nightly reflection ritual to manage stress and maintain focus.
- Bobbie achieved $92 million in annual revenue in 2024, a 40% increase from 2023.
- The company expanded into Canada, Germany, and Australia within a 12-month period.
- 74% of Bobbie’s leadership team now practices regular personal reflection.
- Bobbie’s stock value rose 28% over the past year, indicating strong market confidence.
Laura Modi, CEO of Bobbie, a direct-to-consumer baby formula brand, has developed a consistent nightly routine to maintain emotional balance and strategic focus. Each evening, she dedicates 15 minutes to reflecting on both personal and professional experiences from the day, identifying key decisions, emotional triggers, and areas for improvement. This practice, she says, helps her stay grounded while leading a company that has expanded its customer base by 68% since 2023. Modi emphasizes that the ritual is not a formal journaling process but a structured mental review focused on intentionality. She notes that the practice has helped her reduce reactive decision-making and improve long-term planning, particularly during high-pressure periods such as product recalls and supply chain disruptions. In 2024, Bobbie achieved $92 million in annual revenue, up from $66 million in 2023, demonstrating the impact of sustained leadership discipline. The company’s growth trajectory includes a 12-month expansion into three new international markets—Canada, Germany, and Australia—with localized product offerings and customer support teams. Modi attributes part of this success to her ability to remain centered during rapid scaling. Her leadership approach has also influenced internal culture, with 74% of Bobbie’s leadership team adopting similar reflection practices as part of their weekly reviews. Market analysts note that executive mindfulness practices are gaining traction in fast-growing consumer brands, where emotional resilience correlates with strategic continuity. Bobbie’s stock value has increased by 28% over the past 12 months, reflecting investor confidence in its management stability and sustainable growth model.