Spotify has reduced the minimum follower requirement for video creators to qualify for its revenue-sharing program, now allowing creators with as few as 1,000 followers to monetize their content. The move expands access to emerging talent across global markets.
- Spotify lowered the minimum follower requirement for video monetization from 5,000 to 1,000.
- The change took effect on January 15, 2026.
- Eligibility includes adherence to Spotify’s community guidelines.
- The policy is applied globally across all operational regions.
- Creators can now access ad revenue sharing and promotional support.
- The move supports Spotify’s strategy to expand beyond music and podcasting.
Spotify has implemented a strategic shift in its video monetization framework, lowering the minimum follower threshold from 5,000 to 1,000 for creators seeking to earn revenue through the platform's video content ecosystem. This change, effective January 15, 2026, marks a significant expansion of opportunities for independent video creators, particularly those in emerging markets and niche content verticals. The adjustment reflects Spotify’s broader effort to diversify content offerings beyond music and podcasting. By reducing the entry barrier, the company aims to attract a wider pool of video creators, increasing content variety and user engagement on its platform. Creators meeting the 1,000-follower requirement and adhering to community guidelines are now eligible to participate in the Spotify Video Monetization Program, which includes access to ad revenue sharing and promotional support. The updated policy applies uniformly across all regions where Spotify operates, including North America, Western Europe, and select markets in Southeast Asia. This global rollout underscores Spotify’s ambition to position itself as a competitive video content platform, challenging established players with a focus on creator accessibility and fair compensation. Market analysts note that the move could influence creator behavior, encouraging more individuals to produce high-quality video content tailored to Spotify’s audience. The change may also strengthen Spotify’s appeal to brands seeking to reach younger demographics through integrated video advertising, potentially increasing ad inventory value and platform stickiness.