Apple captured a 20% share of the global smartphone market in 2025, according to updated industry analysis, underscoring sustained consumer demand and strong ecosystem loyalty. The performance highlights Apple’s resilience in a challenging macroeconomic environment and reinforces its leadership position.
- Apple achieved a 20% share of the global smartphone market in 2025
- Total iPhone shipments reached approximately 230 million units in 2025
- TSMC, Broadcom, and Qualcomm are key suppliers benefiting from Apple’s performance
- Apple’s market leadership is attributed to ecosystem strength and premium demand
- Global smartphone shipments showed modest growth, with Apple outpacing the market average
- Supply chain demand for advanced chips and components increased in 2025
Apple maintained its position as the world’s top smartphone vendor in 2025, securing a 20% share of global smartphone shipments, according to industry tracking data. This figure reflects a consistent performance across major markets, including North America, Europe, and select regions in Asia-Pacific. The company shipped approximately 230 million units globally last year, driven by strong sales of the iPhone 16 series and continued adoption of its premium product lineup. The 20% market share represents a solidification of Apple’s leadership, particularly as competitors face headwinds from inventory corrections and shifting consumer preferences. While overall smartphone shipments saw modest growth in 2025, Apple’s ability to grow its volume share demonstrates effective product differentiation and pricing power. The company’s integrated hardware-software ecosystem, combined with strategic supply chain partnerships, played a key role in maintaining delivery efficiency and high customer retention. Key suppliers benefited from Apple’s performance, with TSMC (TSM) reporting increased demand for its advanced chip manufacturing services, particularly for the A18 and Bionic chips used in the iPhone 16 models. Broadcom (AVGO) and Qualcomm (QCOM) also saw elevated revenue contributions tied to Apple’s device ecosystem, including components for wireless connectivity and power management. These supply chain dynamics highlight the ripple effect of Apple’s market leadership across the semiconductor sector. Market analysts note that Apple’s share growth, despite a crowded competitive field, reflects stronger-than-expected replacement cycles and premium segment demand. Investors are closely monitoring the implications for future revenue guidance and capital allocation, particularly as Apple continues to expand services and wearables as growth vectors.