Fabletics is planning to open 50 new retail locations by 2027, expanding its physical footprint across North America, while reinforcing its technology-driven operational model. The company’s COO highlighted the integration of proprietary data analytics and AI tools as foundational to its retail and e-commerce strategy.
- Fabletics plans to open 50 new retail stores by 2027.
- A $60 million investment will fund new store construction and tech integration.
- In-store sales rose to 28% of total revenue in 2025 from 19% in 2023.
- Tech-equipped stores show a 32% higher average transaction value.
- AI and RFID tools have reduced checkout times by 40% in pilot locations.
- Company revenue reached $1.3 billion in 2025.
Fabletics is pushing forward with an aggressive retail expansion, aiming to open 50 new brick-and-mortar stores by the end of 2027, with an initial focus on key metropolitan areas including Dallas, Portland, and Toronto. The move marks a strategic pivot toward deeper consumer engagement through immersive brand experiences, complementing its existing e-commerce platform. The company plans to allocate $60 million in capital toward store construction and technology integration in the next 18 months. The expansion is underpinned by Fabletics’ evolving technology 'DNA,' which leverages real-time inventory tracking, AI-powered demand forecasting, and customer preference modeling. Internal data shows that stores equipped with the latest tech infrastructure have achieved a 32% higher average transaction value compared to legacy locations. These tools enable dynamic product placement and personalized in-store promotions, aligning physical retail with digital engagement metrics. Fabletics reported $1.3 billion in annual revenue for the 2025 fiscal year, with in-store sales accounting for 28% of total revenue—up from 19% in 2023. The company attributes this growth to its omnichannel strategy, where online shoppers are uniquely targeted with in-store pickup options and exclusive in-store product drops. Additionally, the integration of mobile checkout and RFID-enabled fitting rooms has reduced average checkout times by 40% across pilot locations. The retail push is expected to impact supply chain logistics, with Fabletics upgrading three regional distribution centers to support faster fulfillment cycles. Investors have responded positively, with the company’s stock rising 11% in the week following the announcement. Analysts note that the success of the expansion will hinge on maintaining consistent customer experience across locations while scaling technology infrastructure without compromising margins.