Liftoff, a mobile advertising technology company backed by Blackstone, has filed for a U.S. initial public offering with a target offering size of $200 million. The filing marks a key milestone for the ad-tech startup as it prepares to enter public markets amid strong demand for digital advertising platforms.
- Liftoff has filed for a U.S. IPO targeting $200 million in gross proceeds
- The company reported $185 million in revenue for FY2025, a 32% year-over-year growth
- Blackstone (BX) is a major investor and strategic backer of Liftoff
- Liftoff serves over 1,500 brands and app developers across global markets
- The IPO is scheduled for Q2 2026, pending SEC approval
- The ad-tech sector remains attractive amid strong demand for mobile advertising
Liftoff, a New York-based mobile advertising technology company, has officially filed for an initial public offering (IPO) with the U.S. Securities and Exchange Commission, seeking to raise up to $200 million in capital. The company, which specializes in performance-driven mobile app advertising, is backed by global alternative asset manager Blackstone (BX), a major player in private equity and infrastructure. The filing signals Liftoff’s readiness to transition from private to public markets, a move likely driven by its expansion into new markets and increasing client demand across the digital advertising ecosystem. The IPO filing includes detailed financial disclosures showing that Liftoff generated $185 million in revenue in the fiscal year ending December 31, 2025, representing a 32% year-over-year increase. The company reported a net loss of $48 million during the same period, reflecting continued reinvestment in product development and international growth. Liftoff’s client base includes over 1,500 brands and app developers, with major partnerships spanning sectors from gaming to fintech. Its platform leverages real-time bidding and predictive analytics to optimize ad performance across iOS and Android ecosystems. Market observers note that Liftoff’s entry into public markets comes at a time of renewed investor interest in ad-tech and digital infrastructure. Companies in the space, including Alphabet (GOOGL) and Meta Platforms (META), have seen varying performance in recent quarters, but sustained demand for mobile-first advertising remains strong. The IPO could also impact investor sentiment toward other private ad-tech firms considering public listings, particularly those with private equity backing. Liftoff’s IPO is expected to take place in Q2 2026, pending regulatory review and market conditions. Underwriters have not yet been named, but industry insiders suggest that major investment banks are positioning to lead the deal. The offering could position Liftoff as a key player in the $150 billion global mobile advertising market, which is projected to grow at a 14% CAGR through 2030.