Ford Motor has introduced a new RTR (Rapid Transit Racing) variant of its Bronco SUV, positioning the model as a more accessible performance option with enhanced off-road and street capabilities. The launch marks a strategic expansion of the Bronco lineup aimed at capturing enthusiasts seeking high performance without premium pricing.
- New RTR model features a 2.3L turbocharged EcoBoost engine with 315 hp and 350 lb-ft of torque
- Starting price set at $52,995, making it more affordable than the Bronco Badlands Raptor
- Equipped with reinforced suspension, locking differential, and heavy-duty brakes
- Includes Track Mode and performance telemetry in digital instrument cluster
- Part of Ford’s strategy to expand Bronco lineup and capture performance SUV market share
- Bronco sales rose 18% year-over-year through Q4 2025
Ford Motor has expanded its Bronco SUV lineup with the introduction of a new RTR model, designed to deliver a balance of off-road prowess and on-road performance. The RTR variant features a 2.3-liter turbocharged EcoBoost engine producing 315 horsepower and 350 lb-ft of torque, paired with a 10-speed automatic transmission. It also includes a reinforced suspension system, heavy-duty brakes, and a locking rear differential, enabling enhanced traction across diverse terrains. The new model is positioned as a more attainable entry into the performance Bronco segment, with a starting price of $52,995—significantly lower than the top-tier Bronco Badlands Raptor, which begins at $73,800. This pricing strategy underscores Ford’s effort to broaden the appeal of its performance SUVs to a wider consumer base, particularly younger buyers and those new to off-road driving. The RTR model also integrates a suite of driver-focused features, including adaptive suspension control, a performance-oriented steering calibration, and a new 'Track Mode' that optimizes throttle response and transmission shift points. Interior upgrades include sport seats with contrast stitching, aluminum pedals, and a digital instrument cluster with performance telemetry displays. The launch of the RTR model is expected to strengthen Ford’s competitiveness in the performance SUV market, where rivals such as Jeep Wrangler Rubicon and Toyota 4Runner TRD Pro are also pushing performance boundaries. With Bronco sales increasing by 18% year-over-year through Q4 2025, Ford aims to leverage this momentum by expanding its model offerings and deepening its presence in both mainstream and enthusiast segments.