Renowned financial commentator Jim Cramer voiced enthusiastic support for SharkNinja, highlighting the company’s strong brand positioning and consistent revenue trajectory. The endorsement comes amid rising investor interest in consumer-facing appliance brands with digital engagement and recurring revenue potential.
- Jim Cramer publicly endorsed SharkNinja, citing strong business fundamentals and brand appeal.
- SharkNinja reported 14% YoY revenue growth in FY2025, with e-commerce now driving 58% of sales.
- SHARK stock rose 4.3% intraday after Cramer’s comment, with volume up 37% above average.
- Operating margin expanded to 21.8% in FY2025, surpassing the sector average of 16.5%.
- Upcoming Q4 earnings report set for February 2026 is drawing heightened investor attention.
- Competitor NINJA is also under market scrutiny, though no formal linkage to SharkNinja has been confirmed.
Jim Cramer, a prominent figure in retail investing circles, recently declared his confidence in SharkNinja, stating, "I like the story very much," during a live segment on financial television. The comment, made on January 14, 2026, underscores growing sentiment around the consumer goods company, which operates under the Ninja brand and produces innovative kitchen appliances such as blenders, air fryers, and food processors. Cramer’s remarks follow a period of steady performance for the company, with reported revenue growth of 14% year-over-year in the fiscal year ending October 2025. The firm has also expanded its direct-to-consumer e-commerce channel, which now accounts for 58% of total sales, up from 47% in the prior year. These figures reflect a broader shift toward brand-owned digital platforms in the household appliances sector. The stock, trading under the ticker SHARK, saw a 4.3% intraday gain following the commentary, with trading volume surging 37% above average. Market participants, particularly retail investors, are interpreting Cramer’s endorsement as a signal of undervaluation and underlying momentum. Analysts note that the company’s operating margin improved to 21.8% in FY2025, outpacing the consumer appliance sector average of 16.5%. While long-term fundamentals remain stable, the immediate market reaction reflects sentiment-driven dynamics. Investors are closely monitoring the company’s upcoming earnings report scheduled for February 2026, which will detail Q4 performance and fiscal 2026 guidance. The spotlight on SHARK has also drawn attention to its competitor NINJA, a closely watched brand in the same space, though the company has not confirmed any direct strategic alignment.