Bilt Launches New Credit Card with 10% Interest Cap Amid Policy Shifts

Bilt announced the rollout of its redesigned credit card offering, branded Bilt Card 2.0, featuring a capped annual percentage rate (APR) of 10% on all new and existing accounts. The product was launched on January 15, 2026, as part of a broader strategy to align with evolving financial regulations and public sentiment around lending transparency. The company cited a commitment to responsible credit access while maintaining operational sustainability. The 10% cap applies across all credit tiers and balances, eliminating variable rate structures that previously ranged up to 29.99% for high-risk borrowers. This represents a significant reduction in the maximum allowable interest burden for cardholders, particularly those with lower credit scores. Bilt reported that 78% of its active user base currently falls within the subprime to near-prime credit category, making the rate cap a material change in their borrowing costs. The move coincides with increased scrutiny on high-interest consumer lending, particularly in the fintech space. While no federal legislation mandates such caps, the company stated the decision reflects internal policy adjustments in response to broader economic conditions and policy signals from public officials in late 2025. Bilt’s adjusted interest model is expected to reduce average annual interest income per account by approximately 32%, though the company anticipates higher overall customer retention and volume growth. Market analysts observe that the change may influence other fintech lenders to reassess their rate structures. Bilt’s stock, traded under the ticker BILT, rose 4.2% in pre-market trading following the announcement, reflecting investor optimism about long-term customer loyalty and regulatory alignment.