Google has launched a new Personal Intelligence feature within the Gemini app, leveraging on-device AI to deliver context-aware insights and proactive assistance. The move marks a strategic push into Apple’s AI territory, aiming to strengthen Google’s position in the consumer AI race.
- Personal Intelligence feature launched in Gemini app for on-device AI processing
- Processes 120,000 user interactions per second with sub-300ms response times
- Available on over 140 million active devices worldwide
- Designed to directly compete with Apple’s on-device Intelligence suite
- Includes auto-note-taking, smart search, and predictive task suggestions
- Part of Google’s broader AI expansion beyond core search and advertising
Google has rolled out its Personal Intelligence feature across the Gemini app, enabling users to receive real-time, context-sensitive recommendations based on their calendar, messages, location, and browsing habits. The feature operates primarily on-device, processing data locally to enhance privacy while offering personalized suggestions such as optimal commute times, meeting summaries, and proactive reminders. The update introduces a suite of AI-powered tools, including automatic note-taking during calls, smart search across personal data, and predictive task suggestions. Google claims the system processes over 120,000 user interactions per second across its global infrastructure, with response times under 300 milliseconds for on-device queries. These capabilities are designed to rival Apple’s recently expanded Intelligence suite, particularly its on-device neural engines and Siri upgrades. The launch follows a broader Google strategy to deepen integration between its AI stack and consumer hardware. With the Gemini app now available on over 140 million active devices globally, the Personal Intelligence feature is expected to drive user engagement and retention, especially among Android users seeking advanced personal assistant functionality. The feature is also being tested with select enterprise partners for internal productivity use cases. Market analysts note that Google’s move intensifies competition in the AI-driven personal assistant space, where Apple has emphasized privacy and hardware-software integration. Google’s edge lies in data scale and cloud-based AI training, potentially allowing deeper personalization. However, Apple’s tightly controlled ecosystem may still provide a competitive advantage in user trust and seamless performance.