Alibaba has launched a major update to its Qwen AI application, introducing targeted shopping functionalities to deepen user engagement across its e-commerce ecosystem. The upgrade includes AI-driven product recommendations, visual search, and in-app purchase capabilities.
- Qwen AI app now includes visual search, AI recommendations, and in-app purchases
- User engagement in product discovery rose 42% post-update
- Average order value increased by 28% among users of new features
- Supports over 1.2 million product categories with real-time inventory sync
- AI model trained on 80 billion user interactions
- Integration aims to boost conversion and retain users within Alibaba’s ecosystem
Alibaba has rolled out a significant enhancement to its Qwen AI-powered application, integrating advanced shopping-focused features designed to streamline the digital commerce experience. The update enables users to identify products through image uploads, receive real-time pricing comparisons, and complete purchases within the app without leaving the interface. This marks a strategic shift toward embedding AI directly into the consumer journey on Alibaba's platforms. The new features are now live across Alibaba's core e-commerce apps, including Taobao and Tmall. According to internal metrics, user interaction with product discovery tools has increased by 42% within the first week of rollout. The integration of generative AI for personalized shopping assistants has also led to a 28% rise in average order value among participating users, signaling stronger conversion potential. The update supports over 1.2 million product categories and leverages Alibaba's real-time inventory data to ensure accuracy. The AI model behind the features has been trained on more than 80 billion user interactions, allowing for highly contextual recommendations based on browsing history, purchase behavior, and seasonal trends. These capabilities are expected to enhance customer retention and reduce friction in the shopping process. Market observers note that the integration of AI into e-commerce is accelerating across China’s tech sector. Alibaba’s move positions Qwen as a central interface for both information retrieval and transactional activity, potentially challenging standalone shopping apps and reshaping consumer expectations for digital commerce. Retailers on Alibaba’s platforms may benefit from improved visibility and conversion rates as a result of the enhanced AI tools.